AVP Sales - Consumer Lending

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Regular Full-Time Management Jacksonville, FL, US

Role:

Responsible for leading and optimizing all consumer loan production channels, including indirect lending, e-channel lending, and strategic lending partnerships, for a $3B credit union committed to accelerating loan growth, expanding market share, and deepening member relationships. This role drives production performance, dealer network development, digital lending effectiveness, and channel expansion while ensuring a seamless, competitive, and member-centric borrowing experience.

The AVP partners closely with underwriting, lending operations, product, marketing, and digital teams to align growth strategies with credit quality, portfolio objectives, and organizational goals. This leader is responsible for building high-performing teams, strengthening external partnerships, leveraging data-driven insights, and implementing innovative lending solutions that enhance ease of doing business and support sustainable growth.

• Oversee indirect lending production, dealer relationships, and channel performance.
• Identify production opportunities and maintain strong external partnerships.
• Lead the strategic direction, growth, and performance of the indirect lending channel.
• Develop and execute dealer network strategies that increase loan production, market share, and portfolio growth.
• Establish, strengthen, and maintain productive relationships with dealerships, third-party partners, and referral sources.
• Evaluate dealer performance, loan quality, profitability, and production trends to optimize channel effectiveness.
• Conduct regular business reviews with dealer partners and identify opportunities to enhance production, service levels, and relationship value.
• Negotiate and manage dealer agreements, service expectations, and partnership initiatives.
• Represent the credit union within the dealer community and industry organizations to promote lending solutions and develop new business opportunities.
• Lead all e-channel loan production, including online, mobile, digital, and phone-based lending channels.
• Drive application volume, funded loan growth, pull-through rates, and conversion performance across all consumer lending channels.
• Develop and implement sales strategies that increase product penetration, ancillary product sales, and member engagement.
• Partner with Marketing, Digital Banking, and Technology teams to improve lead generation, application completion rates, and funded loan conversion.
• Monitor member behavior, channel performance, and lending funnels to identify opportunities for increased effectiveness and growth.
• Champion a seamless, member-centric borrowing experience that improves ease of doing business and supports member retention.

• Develop and execute comprehensive lending production strategies aligned with organizational growth objectives and portfolio goals.
• Identify new business development opportunities, market segments, dealer relationships, and channel expansion initiatives.
• Analyze market trends, competitive positioning, and consumer lending opportunities to drive sustainable loan growth.
• Collaborate with executive leadership to establish production goals, growth targets, and strategic priorities.
• Evaluate channel performance and allocate resources to maximize return on investment, production results, and market penetration.
• Support annual planning, forecasting, budgeting, and growth strategies for consumer lending production.

• Partner closely with underwriting leadership to balance…