Client Strategy Lead - Jacksonville; WJXT​/WCWJ

Reports to:

Director of Strategic Sales

The Client Strategy Lead is a client-growth and media-strategy leader who partners with Sales Leadership and Account Executives to design insight-led, cross-platform marketing solutions that drive measurable business outcomes and long-term retention. This role elevates GMG from “media vendor” to growth partner by leading with business objectives, audience intelligence, and accountable performance.

Responsibilities:

• Collaborate with Account Executives to identify, strategize, and close new integrated revenue opportunities with both existing and prospective clients.
• Design and implement cutting-edge, multi-platform strategies leveraging GMG’s digital product suite and vendor partnerships to deliver measurable results.
• Lead digital discovery sessions, develop compelling proposals, and deliver persuasive client presentations focused on client-centric solutions that ultimately secure high-value deals.
• Maintain a deep understanding of the competitive landscape, emerging advertising technologies, and market trends to position GMG as a leader in digital solutions.
• Provide advanced digital and modern media planning education and development to local sales teams, empowering them to confidently pitch and execute digital solutions.
• Collaborate with the Director of Strategic Sales to refine product offerings, set ambitious campaign goals, and ensure optimal performance outcomes.
• Supports revenue acceleration by delivering digital sales insights that inform stakeholder decisions and optimize solutions.

Requirements:

• Minimum of 3 years of experience in digital media sales or strategy, preferably within a broadcast or media company.
• Demonstrated ability to develop and execute innovative, results-driven digital strategies.
• Strong understanding of digital advertising platforms, targeting, analytics, and emerging technologies.
• Outstanding presentation and interpersonal skills, with a proven ability to influence and inspire both internal teams and external clients.
• Consistent achievement of or exceeding revenue goals in a fast-paced, competitive environment.
• Ability to work seamlessly across teams and departments, driving alignment and shared success.
• Competitive mindset with a focus on achieving and exceeding goals.
• Strong problem-solving skills and the ability to adapt to changing market dynamics.
• Experience in developing marketing solutions tailored to client needs, rather than selling pre-packaged offerings.
• Deep understanding of consumer behavior and retail dynamics to craft impactful strategies.

Additional Information:

WJXT/WCWJ is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WJXT/WCWJ will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.