Senior Director of Sales, Europe

Who is Seyond?

Seyond is a leading global provider of image-grade LiDAR technology, powering a safer, smarter and more mobile world across the automotive, intelligent transportation, robotics and industrial automation sectors. Founded in Silicon Valley with strategically placed research and manufacturing facilities across the globe, Seyond is crafting LiDAR solutions that elevate autonomous driving and fuel the advancement of smart infrastructure development. Our dynamic portfolio – including ultra-long range flagship LiDAR sensor Falcon, mid-to-short range LiDAR sensor Robin and perception service software platform Omni Vidi – powers automotive and ITS solutions for partners like NIO, Faraday Future, Exwayz and Hexagon.

Currently, over 200,000 Falcon units are in use, and the product continues to be mass-produced today.

Senior Director of Sales, Europe

SIMPL Business Unit — Intelligent Transportation Systems (ITS)

Seyond

Location: Germany preferred (open to strong candidates elsewhere in Europe)

Reports to: Philip Lassner, Head of Global ITS Business (ex-US/China)

Team: SIMPL Business Unit — LiDAR-based smart intersection and highway detection

Employment type: Full-time

SIMPL is scaling its international footprint across Europe, APAC, and emerging markets, and is building out dedicated regional sales leadership to match the growth already underway in the Americas.

We are looking for a Senior Director of Sales to build and lead SIMPL’s sales function across Europe — a role modeled on the regional sales leadership Seyond has already established in the Americas. You will report directly to Philip Lassner, Head of Global ITS Business, and will sit above SIMPL’s country-level sales representatives across Europe, giving the region a single accountable sales leader for the first time.

This is a player-coach role. We need someone who has personally carried and exceeded a sales quota — not a candidate whose background is purely sales operations or account management — and who can also recruit, coach, and manage a small, distributed team of regional reps as the European organization scales.

• Build and lead SIMPL’s European sales organization, recruiting, onboarding, and coaching country and regional sales representatives.
• Personally own and close strategic opportunities while the regional team is being built out, transitioning toward a team-quota model as the organization scales.
• Develop and execute go-to-market strategy across both SIMPL verticals: urban intersection management and inter-urban highway/tunnel/tolling detection.
• Manage and grow relationships with European distributors, system integrators, and OEM partners, alongside direct engagement with end-user agencies and pilot customers.
• Own the European sales pipeline and forecast in Hub Spot, maintaining accurate deal ownership, stage progression, and close-date discipline.
• Represent SIMPL at European trade shows, industry events, and customer meetings.
• Partner with SIMPL’s European engineering team on technical qualification and solution scoping for major opportunities.
• Collaborate with the Head of Global ITS Business and BU leadership on regional pricing, deal structuring, and strategic account planning.
• Establish clear rep-level KPIs that balance new-business generation with existing-account growth, supported by weekly activity tracking.

• 8+ years of B2B sales experience, ideally in ITS, smart infrastructure, industrial IoT/sensors, or another technical, tender-driven market.
• A proven personal quota-carrying track record as an individual contributor — a genuine “hunter,” not primarily an account manager or sales-ops leader.
• Experience building or leading a distributed regional sales team,…