Field Marketing Manager - Salesforce Ecosystem Events

About Valorx

Valorx lets revenue teams work their Salesforce data the way they actually want to — in a spreadsheet. Fusion brings live Salesforce data into Excel;
Wave delivers spreadsheet-grade grid editing in the browser and embedded inside Salesforce; and Valorx AI (launching January 2027) lets anyone ask their Salesforce data anything, in plain language, right where they work. Teams at companies like NVIDIA, Adobe, BP, and Qualcomm use Valorx to forecast, quote, and manage pipeline without fighting their CRM.

You will own Valorx's global event engine end-to-end: a 15-event, 4-region Salesforce ecosystem calendar — Dream force and TDX in San Francisco;
Agentforce World Tours including New York, Boston; plus Southeast Asia, and Sydney — and a monthly webinar program. The mandate: land new customer logos, and create new opportunities inside existing customer accounts. In a typical month you are negotiating one sponsorship contract, running a 6-week pre-event campaign for the next event, working the follow-up from the last one, and producing a webinar.

The calendar is funded, the budget is approved, and the playbook is built — the function is new, and you are its first and only owner. You will be measured on pipeline progression and closed revenue, not on booths built or badges scanned.

• A field marketer who thinks like a seller — you talk about events in meetings, opportunities, and closed-won dollars, unprompted.
• An owner, not a coordinator — you have carried the sponsorship contract, the budget, the booth, the campaign, and the follow-up yourself, not supported someone who did.
• A one-person engine — you are at your best running a system solo
• A negotiator — you treat every sponsorship rate card as an opening offer, and you have the discount stories to prove it.
• On the road by choice — ~30% travel.

• You have owned 8+ sponsored B2B conference presences end-to-end — sourcing, contract negotiation, booth, staffing, pre-event campaign, on-site execution, and post-event follow-through — and can walk through any of them without notes.
• You have sourced $1M+ in event-driven pipeline in a single year, and you know your numbers cold: cost per lead, cost per meeting, cost per opportunity, per event.
• You have influenced or closed revenue you can trace — specific closed-won deals that started at your booth or your dinner, with the story of how the handoff to sales worked.
• You have booked meetings before doors opened — 15+ pre-booked meetings for a flagship event through target lists and outbound sequences, working with SDRs.
• You have a proven event-conversion methodology — a pre-event / on-site / post-event system with a follow-up SLA measured in hours, not weeks — and you can describe it step by step because you built or ran it, not because you read about it.
• You have run a per-event ROI scorecard and made a kill decision with it — cut a city, dropped a sponsorship, or moved budget because the numbers said so.
• You have worked the Salesforce ecosystem — Dream force, World Tours, or the App Exchange partner circuit — and you know how sponsorship prospectuses, tiers, and lead-retrieval actually work.
• You have operated the marketing stack yourself — Marketo (our stack) or similar, plus Salesforce campaign hygiene: UTMs, campaign codes, lead routing.

• The calendar — select, negotiate, and contract 12-15 Salesforce ecosystem sponsor ships a year across four regions, within budget and against an ROI model you'll be expected to beat.
• The contract — Salesforce sponsor ships sell first-come-first-served the minute sales open (~3 months before each event). You track every prospectus drop and submit day one.
• Pre-event demand — 6-week campaigns per event: named-account…