Healthcare Marketer

Job Description

Job Description

About Brookstone Retirement Center

Brookstone Retirement Center is a premier assisted living community dedicated to providing compassionate care, vibrant living, and meaningful connections for our residents. We pride ourselves on creating a warm, supportive environment where residents and families feel confident, valued, and  we continue to grow, we are seeking a dynamic and motivated professional to join our team in a dual-role position that blends marketing expertise with resident intake and discharge coordination.

Position Overview

The Marketing & Intake/Discharge Coordinator plays a vital role in driving occupancy, enhancing community outreach, and ensuring a seamless transition experience for residents and their families. This position is ideal for a relationship-driven professional who thrives in both strategic marketing and hands-on coordination.

You will serve as a key ambassador for Brookstone, helping prospective residents discover our community while also guiding families through admissions and transitions with care, clarity, and professionalism.

Key Responsibilities

Marketing & Outreach

• Develop and execute strategic marketing plans to increase occupancy and brand awareness
• Build and maintain strong relationships with referral sources (hospitals, rehab centers, physicians, social workers, and community organizations)
• Represent Brookstone at networking events, health fairs, and community outreach initiatives
• Manage digital presence, including social media, online listings, and reputation management
• Conduct tours for prospective residents and families, delivering an exceptional first impression
• Track and analyze marketing metrics to optimize performance and ROI

Intake & Admissions

• Coordinate all aspects of the resident intake process, including assessments, documentation, and communication with families
• Serve as the primary point of contact for prospective residents from inquiry through move-in
• Collaborate with clinical staff to ensure appropriate placement and care planning
• Maintain accurate records and ensure compliance with regulatory requirements

Discharge Coordination

• Facilitate smooth and respectful discharge processes when necessary
• Communicate effectively with families, healthcare providers, and external partners
• Ensure all documentation and transitions are handled efficiently and compassionately

Qualifications

• Minimum 1–3 years of experience in marketing, preferably within healthcare, assisted living, senior care, or related fields
• Experience in admissions, intake coordination, or case management strongly preferred
• Exceptional interpersonal and communication skills with a customer-service mindset
• Proven ability to build relationships and generate referrals
• Strong organizational skills and attention to detail
• Ability to multitask and manage competing priorities in a fast-paced environment
• Proficiency with CRM systems, social media platforms, and basic marketing tools

What We’re Looking For

• A self-starter with energy, creativity, and a passion for senior care
• A compassionate professional who can balance empathy with efficiency
• A confident communicator who can connect with families during important life transitions
• A results-driven marketer who understands both strategy and execution

Why Join Brookstone?

• Supportive, team-oriented work environment
• Opportunity to make a meaningful impact in residents’ lives
• Competitive salary and benefits package
• Professional growth and development opportunities
• A role that blends creativity, relationship-building, and purpose-driven work

Brookstone Retirement Center is an equal opportunity employer.