Sr Product Manager - Growth & User Experience

Key Responsibilities

• Own Growth Strategy: Define and execute the product strategy for merchant retention, activation, and engagement across all Buku Warung products

• Build Experimentation Culture: Establish A/B testing frameworks, define experiment roadmaps, and drive a culture of data-driven decision making

• Drive User Experience Improvements: Identify friction points in merchant journeys and prioritize UX improvements with measurable impact

• Define Success Metrics: Establish and own growth KPIs including retention rate, activation rate, and user engagement metrics

• Cross-Functional Leadership: Partner with Data, Marketing, and Business teams to align growth initiatives with company goals

• User Research: Understand merchant needs, pain points, and behaviors to inform product decisions

• 5+ years of product management experience, with at least 2 years focused on growth, retention, or user engagement

• Experience in fintech, payments, or financial services is strongly preferred

• Experience with consumer or SMB products (B2C or B2B2C) in SEA markets

• Proven track record of running A/B tests and experiments with measurable business impact

• Strong analytical skills — comfortable with cohort analysis, funnel metrics, and data-driven prioritization

• Experience with experimentation platforms (e.g., Amplitude, Mixpanel, internal tools)

• Ability to work autonomously — define own roadmap, set priorities, and drive execution with minimal direction

• Excellent communication skills — can influence stakeholders and present to leadership

• Strong user research skills — comfortable conducting interviews, usability tests, and synthesizing findings into actionable insights

• Experience in agile methodologies