Assistant Manger Marketing - FMCG B

Our client is a FMCG company
. Currently, they are looking for Assistant Manager Marketing.

• Execute brand strategies and integrated marketing initiatives across campaigns and product launches.
• Convert strategic direction into actionable execution plans, including timelines and measurable deliverables.
• Manage end-to-end project implementation to ensure timely and high-quality delivery.
• Oversee product launch processes from concept validation and product testing to full market readiness.
• Ensure consistency between brand positioning, campaign messaging, and commercial targets.
• Identify potential operational risks and implement corrective actions proactively.
• Track and evaluate campaign performance, providing recommendations for optimization and improvement.
• Develop and implement KOL strategies aligned with brand and marketing objectives.
• Assess and approve KOL selection based on audience relevance and brand fit.
• Supervise briefing processes, content direction, and quality control.
• Ensure campaign outputs meet brand standards and performance KPIs.
• Analyze and report both qualitative and quantitative performance of KOL collaborations.
• Lead content development from ideation to publication across digital platforms.
• Ensure visual and video content aligns with brand identity and commercial goals.
• Provide clear direction on storytelling, creative quality, and execution consistency.
• Support or manage media production processes when agility is required.
• Continuously refine content strategy based on performance insights and analytics.
• Other tasks as assigned.

• Bachelor's degree in Marketing, Business Administration, Communication, or a related field.
• Business English proficiency.
• Have 10 years as Marketing in the FMCG industry handling F&B product, with min. 3 years as Marketing Assistant Manager, Assistant Brand Manager, Marketing Supervisor.
• Familiar with the latest trends, technologies and methodologies in graphic design, web design, etc.
• Excellent communication skills, creative, innovative, smart and proactive.

• Working exp in Japanese company.

Only CV in English will be processed.