Sales Development Representative

The Role

We're looking for a hungry, self-driven SDR to build and own the top of our Southeast Asian sales funnel. You’ll be the first point of contact for prospective customers – qualifying inbound leads, running outbound prospecting, and delivering group demos that convert. You’ll also play a key role in maintaining and scaling Wati’s outbound system, shaping how we grow in one of our highest-priority markets.

This role reports to the SEA Sales Lead and works closely with Account Executives to drive pipeline velocity.

• Qualify inbound leads – engage, score, and route leads to AEs with speed and precision
• Own outbound prospecting – identify, research, and reach out to target accounts across key Indonesia verticals (e-commerce, retail, fintech, education, F&B)
• Run group demos – lead scalable product demos for prospect cohorts, articulating Wati's value clearly and compellingly
• Maintain and improve the outbound system – manage sequences, update CRM hygiene, test messaging, and flag what's working (and what isn't) to continuously improve pipeline quality
• Collaborate with AEs – hand off qualified opportunities with full context so nothing falls through the cracks
• Hit your numbers – weekly activity targets, MQL-to-SQL conversion rates, and pipeline contribution goals

• 1–3 years of experience in a sales, business development, or customer-facing role (SaaS or tech preferred)
• Proven track record of hitting outbound or pipeline targets
• Strong communicator – you can write a cold message that gets replies and run a demo that gets people excited
• Familiarity with CRM tools (Hub Spot, Salesforce, or similar) and sales engagement platforms
• Highly organized, self-motivated, and comfortable working in a fast-moving startup environment

• Fluent in English and Bahasa Indonesia

• Mandarin, Bahasa Malaysia, or Cantonese – especially valuable for cross-market collaboration

• High-ownership role in a high-growth market – your work directly moves the number
• Work with a globally distributed, ex-founder-heavy team that moves fast and thinks big
• Clear career path into AE or regional sales leadership as we scale
• Competitive base + commission structure