Head of Sales

Puresia is a fast-growing premium lifestyle and wellness brand focused on delivering high-quality products and exceptional customer experiences across Indonesia. Our products are currently available in leading retail chains including Pepito Bali, Foodhall, Ranch Market, and Boots Jakarta, with ambitious expansion plans across both Modern Trade and Corporate/B2B channels.

We are looking for a highly connected, commercially driven, and strategic leader to join our team as Head of Commercial to accelerate nationwide growth and build strong long-term partnerships.

We are looking for a person that will be responsible for leading Puresia’s overall commercial growth strategy across Modern Trade, Corporate Sales, Key Accounts, and Strategic Partnerships.

This role requires a strong sales leader with existing relationships in premium retail chains, banks, insurance companies, airlines, hotels, and large corporations. The ideal candidate must have a proven track record in driving revenue growth, expanding distribution channels, negotiating commercial agreements, and executing profitable sales strategies.

The candidate should be highly sales-driven, entrepreneurial, proactive, and capable of closing deals quickly while maintaining strong business relationships.

• Manage and grow existing Modern Trade, identify and secure new Modern Trade partnerships and develop strategies to improve sell-out performance and increase sales per store
• Plan and execute profitable trade promotions, activations, and commercial campaigns
• Organize in-store events, sampling programs, visibility programs, and retail collaborations
• Work closely with retail buyers and key account teams to strengthen partnerships and optimize performance
• Ensure healthy margins and efficient trade spending management
• Develop and expand corporate sales channels for Puresia products build strategic partnerships with:
  Banks, Insurance companies, Airlines, Hotels & hospitality groups, Premium corporations, Event organizers and loyalty platforms
• Generate new business opportunities and maintain long-term client relationships and Lead commercial negotiations and close strategic deals efficiently
• Analyze sales performance, market trends, competitor activities, and consumer insights
• Identify growth opportunities across retail and B2B channels
• Prepare sales forecasts, commercial reports, and business development plans
• Collaborate closely with marketing, operations, and product teams to execute commercial initiatives
• Build and maintain a strong commercial pipeline
• Lead by example with strong ownership, execution, and business development capabilities

• Minimum 5 years as Sales Manager and experience in Commercial Management, Modern Trade, B2B Sales, Key Account Management, Business Development
• Bachelors Degree in any related field
• Proven track record in achieving aggressive sales targets and expanding business channels
• Experience handling premium FMCG, beauty, wellness, lifestyle, or hospitality brands is highly preferred
• Strong understanding of retail operations, trade marketing, and sales performance management
• Excellent negotiation, presentation, and communication skills and entrepreneurial mindset with strong execution capabilities