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Job Description & How to Apply Below
Head of Offline Channel directs a company's physical, non-digital market presence. His / Her drive revenue, brand visibility, and distribution across retail networks, modern trade (supermarkets), general trade, and pop‑up events. This role builds strategic relationships with distributors and partners to optimize in‑store experiences.
Key Responsibilities- Distribution Strategy:
Architecting strategies to expand your footprint across general and modern trade. - Retail Marketing:
Overseeing in‑store branding, Point‑of‑Sale (POS) displays, and merchandising to boost sell‑through. - Trade Partnerships:
Negotiating terms and collaborative campaigns with distributors, retailers, and external vendors. - Team Leadership:
Managing regional sales forces, promoters, and trade marketing teams to hit revenue targets.
- 5+ years in offline sales, trade marketing, or distribution management (typically within Electronics, Smartphone, or Gadget Industry).
- Commercial Acumen:
Strong negotiation skills for securing optimal shelf space and co‑marketing agreements. - Analytics:
Ability to track store‑level profitability, inventory velocity, and offline return on investment (ROI).
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