Director, General Trade Channel and West​/Java Franchise

Position Overview

Lead the National Channel (General Trade Off Premise) and Franchise Area (West and Central Java) by providing commercial expertise to deliver the business plan and integrated programs for the year in partnership with internal TCCC and the bottling partner stakeholder to achieve volume, revenue and share objectives. This individual contributor role is key in developing a nationwide integrated General Trade Off Premise channel/customer strategy and programs, ensuring cross‑channel program implementation and performance at the respective area.

• Develop and implement Channel, Customer, Commercial Execution Business Plan for assigned channel and geography – aligning bottling partner around key resource commitments.
• Conduct deep assessment of channel dynamics, insights, shopper behavior, pack price architecture, trade marketing, competitive and in‑store execution; translate findings into channel strategy, business plan and programs.
• Conduct deep assessment of area dynamics, competitive insights, brand equity, commercial performance, pack‑price architecture, trade marketing, and local consumer insights; translate findings into area opportunities, priorities and business plan/programs.
• Ensure execution of aligned channel/customer/area plan and programs – manage opportunities and issues arising with bottler leadership team and all stakeholders.
• Maintain adherence to Local Chart of Authority, financial governance standards and local OPEX management.
• Identify channel, commercial and market development improvement initiatives to drive incremental volume, profit or share.
• Drive the Right Execution Daily RED agenda with the bottling partner, ensuring it is embedded into organizational culture.
• Actively pursue opportunities to improve Route to Market and CDE programs in the area, leveraging best practices.
• Drive horizontal and vertical expansion, distribution and coverage.
• Build value‑based and strategic “win‑win” relationships with area bottler leadership team.
• Assist fully in the execution of community programs designed to enhance corporate reputation within the community.

• Business degree minimum; MBA preferable.
• At least 8 years’ experience in a FMCG company, with at least 3 years in channel/trade marketing and operations; functional experience an advantage; bottler experience an added advantage.

• FMCG industry knowledge and understanding of the Ready‑to‑Drink market dynamics.
• Strong understanding of channel and category management.
• Deep knowledge of Route to Market / Distribution and Sales Team Execution Management.
• Financial skills and ability to manage Channel P&L.
• Strong business case construction and systemic thinking.
• Solid strategic analysis and thinking skills; able to build a sustainable business.
• Strong understanding of governance requirements and code of business conduct.
• People leadership and influencing skills.

Jakarta, Indonesia