Instructor, Business Writing and Copywriting- Adjunct

Instructor, Business Writing and Copywriting
- Adjunct

Job Title:

Instructor, Business Writing and Copywriting
- Adjunct

Full Time/Part Time

Job Description

Teaching faculty at Guilford Technical Community College are responsible for supporting student success by creating an optimum learning environment, responding to student needs, managing effective instructional activities, modeling employability skills, demonstrating professionalism, developing cooperative work relationships with other faculty and staff, supporting college administrative requirements, and maintaining competency in their instructional field. The instructor will be responsible for quality instruction and for effective participation and interest in the total affairs of the college.

Under general supervision, this individual will prepare and teach courses designed to prepare students to utilize Business writing and Copywriting more effectively in the workplace. Areas of instruction include designing lesson plans covering copywriting formulas, SEO strategies, brand voice development and digital marketing trends, hands‑on experience producing real‑world documents, and preparing students for diverse, professional environments. The faculty member must be able to instruct a wide variety of topics within the curriculum in a classroom environment and may be required to teach day, evening and/or weekend hours.

Flexibility to teach on any of GTCC’s multiple campuses (Greensboro, Jamestown, High Point or Cameron campus).

• Develop learner‑centered lesson plans.
• Employ teaching strategies & instructional materials for different learning styles.
• Incorporate current technology in classroom, distance learning and laboratory environments.
• Create and model a quality learning environment that supports a diverse student population.
• Prepare, distribute and utilize instructional support materials, including course syllabi, supplementary materials, instructional media and other devices as appropriate.
• Conduct appropriate assessment of student learning outcomes in courses and programs/general education as appropriate.

• Participate in professional development activities to maintain currency in the field; maintain current credentials or licensures as required by program or accreditation.
• Participate in professional development opportunities to advance teaching skills and strategies.

• Provide daily & ongoing oversight of facilities, equipment and student records to include maintaining classroom and laboratory spaces and upkeep of assigned equipment.
• Provide for the security of facilities, equipment and instructional materials and maintain safe working conditions.
• Maintain student records (e.g., grades and attendance) in accordance with established deadlines using a variety of technology‑based programs (e.g., Colleague, Self Service, Canvas).
• Comply with all applicable college, state and federal rules and regulations.

• Address student concerns in a timely manner.
• Promote retention/persistence by assisting students to develop strategies for success.
• Refer students to campus and community resources when appropriate.
• Demonstrate and model the College’s employability skills: adaptability, communication, information processing, problem solving, responsibility and teamwork.

• Bachelor’s degree in Marketing, Business, English, Communication, Journalism or related field from an institutionally accredited college or university.
• Experience in business writing, professional communication, or copywriting principles.

• Master’s degree in English, Business Communication, Professional Writing, Marketing, Communications, or a closely related field from an institutionally accredited college or university.
• Current, recognized certifications:
  Certified Professional Technical Communicator (CPTC), Content Marketing Certification, Copywriting or Content Strategy Certifications, etc.

• Experience in teaching college‑level writing, composition, business communication, or related courses.
• Teaching and/or industry training experience in any of the following formats: teaching…