Senior Salesforce Marketing Cloud Administrator

About The Role

In this role, you will take ownership of Salesforce Marketing Cloud environments, ensuring reliable, secure, and high-performing marketing operations at enterprise scale. As part of Soft Serve’s Salesforce Center of Excellence, you will work with global clients and a large expert team to design and optimize data-driven, multi-channel customer journeys.

• Administer, configure, and maintain Salesforce Marketing Cloud environments, ensuring platform performance, security, and availability
• Design and manage multi-channel customer journeys using Journey Builder and Automation Studio to drive engagement across email, SMS, and push
• Build and optimize targeted campaigns using AMPscript, dynamic content, and audience segmentation to deliver personalized customer experiences
• Manage data architecture within Marketing Cloud, including Data Extensions, segmentation, FTP imports, and API-based data feeds
• Implement and support Marketing Cloud Connect integrations with Salesforce CRM and external platforms to enable unified customer data flows
• Govern platform security, manage user roles and permissions, and ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CASL)
• Monitor platform health, troubleshoot deliverability issues, and optimize send times, suppression lists, and bounce management
• Provide training, documentation, and technical guidance to marketing and business teams to drive platform adoption and best-practice usage

• 5+ years of hands-on experience administering Salesforce Marketing Cloud in complex, enterprise-scale environments
• Strong expertise in Marketing Cloud Studios and Builders — Email Studio, Journey Builder, Automation Studio, Mobile Studio
• Skills in AMPscript, SSJS (Server-Side JavaScript), and SQL for dynamic content personalization, data queries, and automation logic
• Experience in Marketing Cloud Connect integrations with Salesforce CRM (Sales Cloud, Service Cloud) and third-party platforms via REST/SOAP APIs
• Salesforce Marketing Cloud Administrator certification, with Marketing Cloud Consultant or Email Specialist certification as a plus
• Solid knowledge of data management best practices — Data Extensions, Subscriber Lists, Contact Builder, segmentation, and data hygiene
• Understanding of email deliverability, compliance frameworks (CAN-SPAM, GDPR, CASL), and marketing automation best practices
• Excellent collaboration skills to bridge marketing, analytics, and engineering teams and translate business needs into platform solutions

Soft Serve is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, age, sex, nationality, disability, sexual orientation, gender identity and expression, veteran status, and other protected characteristics under applicable law. Let’s put your talents and experience in motion with Soft Serve.