Paid Social Media Specialist - maternity cover; f​/m​/x

Paid Social Media Specialist – maternity cover (f/m/x) 10000 PLN – 12000 PLN

Office location:
Katowice

Remote work: hybrid or remote from Poland

Employment type

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The passion for traveling is what unites the entire eSky Group (eSky, eDestinos, Thomas Cook). Our online travel agency was created by combining years of experience in the travel industry with a love for modern technology. We develop solutions that inspire people to explore the world and together, we turn these inspirations into experiences.

We are seeking a dynamic and results-driven Paid Social Media Specialist to plan, execute, and optimize paid social campaigns across platforms like Meta and Tik Tok, with a strong focus on achieving ROI goals. If you’re a creative thinker with strong analytical skills and hands‑on experience managing paid social campaigns that align with sales and performance goals, let’s talk!

• Plan, launch, and manage paid campaigns on Meta and Tik Tok end-to-end.
• Build and maintain dynamic catalogue campaigns, product feeds, and retargeting funnels.
• Run ongoing A/B tests across creatives, copy, audiences, and bidding strategies.
• Monitor daily spend, pacing, and feed health: respond to critical alerts when needed.
• Brief design and video teams on new assets; review and adapt creatives in Canva.
• Analyze performance via GA4 and platform dashboards; produce weekly stakeholder reports.
• Collaborate with Brand, Social, SEO, and Marketing Automation teams on strategy alignment.

• 2+ years in paid social, with hands‑on Meta Ads Manager experience;
  Tik Tok Ads a plus.
• eCommerce or lead‑gen background, including dynamic product ads and feed‑based marketing.
• Solid understanding of attribution, Pixel/Conversions API, and retargeting strategies.
• Basic copywriting skills and comfort with ad creative tools.
• Strong analytical mindset; experience with GA4 and platform reporting.
• Familiarity with Big Query (e.g. for creating campaign product feeds)
• Working knowledge of AI tools (Notion, Claude, Gemini, Manus AI etc.)
• English at B2 level or higher; good communication and collaboration skills.
• Organized, proactive, and able to work independently across multiple markets.

Starting from the second month of work, you can take advantage of the company’s benefits offer.

2 hours per week for self‑development

• Training platforms
• Leadership trainings

• Free parking spots
• Possibility to work from anywhere in Poland

• Private medical care
• Employee Assistance Program
• Group insurance