MarTech Platform Specialist; m​/f​/d

About Booksy

Booksy connects beauty, wellness and health professionals with local customers, powering millions of appointments annually. Our vision is to be the destination for scheduling, empowering service providers to thrive and consumers to discover and book services. Consumers love Booksy, with a 4.9+ app rating in the App Store & Google Play, and providers gain peace of mind when they use Booksy Biz to manage their small businesses.

As a Booksy employee, you’ll join a team of 800+ around the world building the fastest growing appointments marketplace. Regardless of the position you hold, you’ll make a direct impact every day helping our providers grow their businesses and build loyal client relationships in their communities. Our inclusive, remote‑first team operates with a shared commitment to our values:

Booksy is migrating its marketing automation ecosystem from Iterable to Salesforce Marketing Cloud Next. As part of this transformation, we are looking for a Mar Tech Platform Specialist to support the day‑to‑day operation, configuration, and optimisation of the platform across multiple markets.

• Platform Administration & Support
  • Support the day‑to‑day administration of Marketing Cloud Next across multiple Business Units
  • Assist with user setup, permissions, access management, and platform configuration
  • Maintain platform standards, naming conventions, and documentation
• Journey & Campaign Operations
  • Support the configuration, QA, and deployment of customer journeys and automated campaigns
  • Assist with audience segmentation, data mapping, and campaign validation
  • Work closely with campaign teams to ensure journeys are configured accurately and operate as expected
• Data & Audience Operations
  • Support audience activation workflows between Salesforce Data Cloud and Marketing Cloud Next
  • Validate customer data used within campaigns and personalisation activities
  • Identify and elevate data quality or operational issues impacting campaign performance
• Migration Support
  • Support the ongoing migration from Iterable to Marketing Cloud Next
  • Assist with testing, journey validation, and operational readiness activities during migration phases
  • Help maintain documentation and support UAT activities across rollout waves
• Operational Monitoring & Troubleshooting
  • Monitor campaign workflows, automations, and platform activity
  • Support troubleshooting of platform and campaign issues
  • Escalate technical issues and work collaboratively with internal teams and external partners to resolve them
• Documentation & Enablement
  • Maintain platform documentation, process guides, and operational runbooks
  • Support training and enablement for marketing users across the business
  • Act as a point of contact for day‑to‑day platform support queries

• Hands‑on experience with Salesforce Marketing Cloud (Engagement or Next preferred)
• Experience building or supporting customer journeys and campaign workflows
• Familiarity with audience segmentation and marketing automation platforms
• Strong attention to detail and operational accuracy
• Ability to manage multiple priorities in a fast‑paced environment
• Basic understanding of CRM and customer data concepts
• Strong communication and collaboration skills

• The opportunity to be part of something big – the world’s fastest-growing beauty marketplace.
• Flexible working hours and the opportunity to work remotely within your country.
• Work in a welcoming team that is always ready to help.
• Opportunity to develop in an international environment – we have teams in six countries.
• Additional benefits that might differ depending on the location.

We work in a highly creative and diverse industry, so we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at  so we can best support you.

Kindly submit your application and CV in English to ensure it is successfully reviewed.