Instructor, Business Writing and Copywriting- Adjunct

Job Description Summary

Teaching faculty at Guilford Technical Community College are responsible for supporting student success by creating an optimum learning environment, responding to student needs, managing effective instructional activities, modeling employability skills, demonstrating professionalism, developing cooperative work relationships with other faculty and staff, supporting college administrative requirements, and maintaining competency in their instructional field. They will be responsible for quality instruction and for effective participation and interest in the total affairs of the college.

Under general supervision, this individual will prepare and teach courses designed to prepare students to utilize Business writing and Copywriting more effectively in the workplace. Areas of instruction include lesson plans covering copywriting formulas, SEO strategies, brand voice development and digital marketing trends, hands‑on experience producing real‑world documents, and preparing students for diverse professional environments. They will instruct a wide variety of topics within the curriculum in a classroom environment and may be required to teach day, evening and/or weekend hours.

Flexibility to teach on any of GTCC's multiple campuses (Greensboro, Jamestown, High Point or Cameron campus).

Prepare & teach departmental courses to include:

• Developing learner‑centered lesson plans
• Employing teaching strategies and instructional materials for different learning styles
• Incorporating, as pedagogically appropriate, current technology in classroom, distance learning and laboratory environments
• Creating and modeling a quality learning environment that supports a diverse student population
• Preparing, distributing and utilizing instructional support materials, including course syllabi, supplementary materials, instructional media and other devices as appropriate
• Conducting appropriate assessment of student learning outcomes in courses and programs/general education as appropriate

Maintain a professional status that supports the instructional mission by:

• Participating in professional development activities to maintain currency in field; maintaining current credentials or licensures as required by program or accreditation
• Participating in professional development opportunities to advance teaching skills and strategies

Provide daily & ongoing oversight of facilities, equipment and student records to include:

• Maintaining classroom and laboratory spaces including upkeep of assigned equipment
• Providing for the security of facilities, equipment and instructional materials and maintaining safe working conditions
• Maintaining student records (e.g., grades and attendance) in accordance with established deadlines using a variety of technology‑based programs (e.g., Colleague, Self Service, Canvas)
• Complying with all applicable college, state and federal rules and regulations

Provide an environment conducive to student success to include:

• Addressing student concerns in a timely manner
• Promoting retention/persistence by assisting students to develop strategies for success
• Referring students to campus and community resources when appropriate
• Demonstrate and model the College's employability skills: adaptability, communication, information processing, problem solving, responsibility and teamwork.

Minimum requirements:

• Bachelor's degree in Marketing, Business, English, Communication, Journalism or related field from an institutionally accredited college or university.
• Experience in business writing, professional communication, or copywriting principles.

Preferred requirements:

• Master's degree in English, Business Communication, Professional Writing, Marketing, Communications, or a closely related field from an institutionally accredited college or university.
• Current, recognized certifications:
  Certified Professional Technical Communicator (CPTC), Content Marketing Certification, Copywriting or Content Strategy Certifications, etc.

KNOWLEDGE, SKILLS & ABILITIES:

The Instructor shall possess an understanding of and commitment to the nature and role of the Community College, particularly its