Marketing Executive – Webinar Hosting & AI-Driven Campaign Skills

• Department:
  Sales And Marketing
• Experience:
  
  Mid-Level (2+ Years)

Zealous Web is on the lookout for a smart, proactive Marketing Executive with the confidence to host webinars, drive engagement, and execute modern marketing strategies. This is a hands-on role for someone who understands the evolving marketing landscape shaped by AI, automation, and community-led growth.

If you can run campaigns, organize events, handle marketing automation tools, and talk like a human (not a brochure), you’re who we’re looking for.

• Plan, coordinate, and host live webinars, Linked In Lives, or virtual events for global B2B audiences
• Assist in building and managing email campaigns, newsletters, and drip sequences
• Collaborate with design, SEO, and paid teams to execute full-funnel marketing plans
• Build and manage social media calendars (Linked In, Instagram, You Tube)
• Use AI tools (like ChatGPT, Jasper, Canva Magic, Ad Creative.ai) to ideate and create marketing content
• Manage and update the company website and blog (Word Press/Elementor knowledge is a bonus)
• Work on case studies, testimonials, and landing page content in collaboration with copywriters
• Analyze performance of campaigns using tools like GA4, Hotjar, Meta Ads Manager
• Stay on top of emerging trends in AI marketing, Web3, automation, and community marketing.

• 2–5 years of digital marketing experience (agency or product/SaaS company background preferred)
• Strong command over webinar platforms (Zoom, Google Meet, Zoho Webinar, etc.)
• Good communication & public speaking skills (confidence to represent the brand on camera)
• Experience with email marketing (Zoho, Mailchimp, Brevo, or similar)
• Working knowledge of Linked In Campaigns, Google Ads, Meta Ads, or You Tube Shorts
• Familiar with AI-powered marketing tools (even basic use of ChatGPT, Canva AI, etc.)
• Strong organizational and multitasking abilities
• High attention to detail and ability to work independently.

Communication Skills

• Verbal Communication:
  Confident public speaking for webinars, Linked In Lives, and virtual events.
• Written Communication:
  Ability to write clear and compelling briefs, emails, social media captions, and campaign summaries.
• Active Listening:
  Understand feedback from team members, speakers, or audience and incorporate it effectively.
• Ability to work cross-functionally with designers, developers, SEO/PPC teams, and sales stakeholders.
• Open to feedback and capable of aligning with different team goals and KPIs.

Creativity & Storytelling

• Strong storytelling skills to shape engaging webinar narratives, social posts, and case studies.
• Ability to think outside the box when ideating content using AI tools or marketing assets.

Organization & Project Management

• Excellent multitasking and time management to juggle webinars, content deadlines, and campaign calendars.
• Familiarity with project tracking tools like Trello, Asana, or Notion is a plus.

Attention to Detail

• Carefully reviews content, email sequences, landing pages, and webinar flows to ensure high quality and consistency.
• Ensures alignment with brand voice and compliance across platforms.

Adaptability & Curiosity

• Willingness to experiment with emerging tools and trends like AI in marketing, Web3, or automation.
• Quick learner who embraces new platforms, techniques, and feedback.

Analytical Thinking

• Ability to interpret campaign performance, engagement data, and heatmaps meaningfully to recommend improvements.
• Comfortable discussing insights from GA4, Hotjar, or social media metrics with leadership.

Strategic Thinking

• Understands broader marketing goals and aligns campaign execution accordingly.
• Plans webinars and social campaigns with end-user psychology and business outcomes in mind.

Public Speaking & Hosting Confidence

• Comfortable moderating live sessions, engaging with speakers/audiences, and managing Q&As.
• Can keep calm and engaging during technical issues or unexpected turns during live events.

Initiative & Ownership

• Takes proactive steps to improve performance, suggest new content ideas, or test AI tools.
• Doesn’t wait for instructions — initiates discussions, owns timelines, and meets deadlines.