Sales Capability Manager

Our client is a leading FMCG manufacturer in the snacks and confectionery sector, with a strong footprint across Saudi Arabia and a large, distributed sales operation. They are seeking a Sales Capability Manager to be based in Jeddah, responsible for driving sales force effectiveness through structured training, performance management, and capability development. This role is critical in enhancing frontline execution, improving productivity across branches, and embedding a high-performance sales culture.

Success will be defined by the ability to uplift sales capabilities, deliver measurable improvements in KPI performance, and drive consistency across a geographically dispersed team.

This is a senior, operational and capability-focused role with a strong emphasis on field engagement and training delivery. The Sales Capability Manager will work closely with sales leadership, marketing, and cross-functional teams to design and implement structured training programs, competency frameworks, and performance tracking systems. The role requires extensive travel across branches, with a hands on approach to coaching, auditing, and driving execution excellence.

• Design and implement structured sales training programs, including onboarding and continuous development initiatives
• Develop sales capability frameworks and conduct regular skills gap assessments across the organization
• Deliver on ground coaching and field training to improve execution and sales performance
• Lead performance reviews and establish KPI driven improvement plans aligned with business objectives
• Collaborate with sales leadership and cross functional teams to align capability initiatives with commercial strategy
• Support go to market strategies by equipping teams with product knowledge and sales tools for new launches
• Conduct market audits and gather insights to refine training focus and sales effectiveness
• Develop reporting frameworks and dashboards to track training impact and sales performance improvements
• Lead change management initiatives, ensuring seamless adoption of new processes and strategies
• Build internal talent pipelines and support recruitment through competency based assessment practices

• Bachelor's degree in Business, Marketing, or a related field; MBA is a plus
• 8 10 years of FMCG sales experience with strong exposure to field operations and execution
• Proven experience in sales training, coaching, and capability development within FMCG
• Strong understanding of sales processes, go to market strategies, and performance management
• Demonstrated project management experience, including working with multiple stakeholders and vendors
• Strong analytical and financial acumen with the ability to link training to business outcomes
• Excellent communication, presentation, and stakeholder management skills
• Fluency in Arabic and English is essential
• Advanced Excel and systems proficiency; strong reporting capabilities
• Must be field oriented with willingness to travel extensively (% across branches)