Head of Pricing

The role is responsible for defining and leading the airline's pricing and distribution strategy to optimize revenue performance, market competitiveness, and profitability while safeguarding the low‑cost carrier proposition. The role provides enterprise‑wide leadership across pricing, distribution, and commercial governance, ensuring alignment between Revenue Management, Sales, Digital, Network Planning, and Finance while developing the capabilities, processes, and talent required to support the airline's growth strategy and future scale.

• Develop and implement competitive pricing strategies across the airline network to maximise revenue, yield, and market share.
• Formulate and own competitive pricing strategies across the airline network to maximize revenue, yield, and market share.
• Define fare architecture and pricing governance frameworks ensuring alignment with the airline's commercial strategy and LCC positioning.
• Direct competitor pricing intelligence and market trend analysis ensuring proactive strategic and tactical responses.
• Lead pricing elasticity modelling and identification of revenue growth opportunities across the network.
• Establish governance and oversight for fare filing accuracy and distribution across all relevant channels, including ATPCO, GDS, NDC, and internal pricing systems.
• Provide strategic recommendations and commercial insights to executive management on revenue performance, pricing effectiveness, and market opportunities.
• Define and lead the airline's distribution strategy across direct digital channels, GDS, OTAs, agency partners, and emerging distribution models.
• Lead the development and optimisation of modern distribution capabilities including NDC and direct channel strategies.
• Establish best practices and governance for pricing analytics, competitor distribution monitoring, and channel performance management.
• Evaluate cross‑functional dependencies between Pricing, Revenue Management, and other commercial teams.
• Lead reviews of organisational dependencies across the commercial organization and recommend improvements to operating models and ways of working.
• Benchmark organisational structure and responsibilities against industry best practices at leading regional and international airlines.
• Define governance frameworks and RACI models for key commercial activities and decision‑making processes.
• Establish clear accountability and ownership between Revenue Management, Sales, Marketing, Digital, Network Planning, and Finance functions.
• Ensure pricing, distribution, and product strategies align with network strategy and target customer segments.
• Lead strategic reviews of the airline's product portfolio, ancillary strategy, and monetisation opportunities.
• Direct gap analysis exercises against industry best practices and evolving customer expectations.
• Oversee product positioning and channel strategy across all distribution channels.
• Define and drive initiatives to maximise revenue opportunities through pricing and product optimisation while protecting the airline's LCC proposition.

Bachelor's degree in Economics, Mathematics, Statistics, Business, Aviation Management, or related field. Master’s degree is a plus.

Minimum +10 years of experience in airline pricing, revenue management, or commercial analytics. Experience in low‑cost carrier environments preferred.

• Strong knowledge of ATPCO fare filing and GDS distribution systems.
• Experience with revenue management systems and pricing optimisation tools.
• Familiarity with modern airline distribution technologies.
• Strong analytical modelling and forecasting capabilities.

• Strong commercial and strategic thinking.
• Leadership capability with experience developing analytical teams.
• Excellent stakeholder management and communication skills.
• Ability to operate in fast‑paced and competitive airline environments.
• Collaborative approach with cross‑functional teams.