Head of Ecommerce KSA

• Design the E-commerce transformation journey and superlative growth path.
• Identify and tap the new and emerging channels of the future to generate profitable business through them.
• Drive Key Customer selection followed by process re engineering to build efficiencies in the system.
• Set up robust review mechanisms and analyze data from various MIS to facilitate insights and action planning.
• Collaborate with cross functional partners on all aspects of e commerce business, including product portfolio, content strategy, promotional campaigns, commercial investments and full funnel integration.
• Drive productivity through improved execution and measure the reach of unexploited e tailers.
• Develop promotional and assortment strategy for e commerce by understanding competitive and business trends.
• Evolve and conceptualize SKU focus. Ensure alignment with marketing, supply chain, finance and sales.
• Drive the magic formula parameters of UV, CVR, AOV & loyalty through focused actions.
• Review sales systems and processes in e teller's distribution and drive standardization and optimization.
• Provide thought leadership and advise the management team on omni channel commerce to build a future proof organization.
• Lead the omni channel strategy and growth within the Kingdom.
• Drive effective teaming & communication through:
• Providing regular progress updates to all stakeholders & driving e com upskilling across the organization.
• Ensure successful roll out through:
• Obtaining senior management support/buy in on all key initiatives and resources required for the e commerce journey.
• Ensuring adherence to agreed timelines.
• Ensuring learnings from pilots / test & learns.
• Achievement of sales, profit & market share targets.

• Work hand in hand with top pure players, marketplaces, online/e commerce retailers and (in coordination with CCMs) with the e commerce departments of mainstream brick and mortar retailers who have e commerce operations.
• Ensure fully updated masters with above retailers. Product descriptions, selling stories for new products, images and RSPs to be updated regularly on sites on all e tailers.
• Work on online loyalty programs of top e commerce retailers including those with brick and mortar operations.
• Establish deep and meaningful relationships with the responsible e commerce teams of online retailers.
• Agree support plans for sites of key e commerce customers for focus categories in line with annual marketing plans with digital marketing teams to ensure (as an example) that we achieve "first brand seen" status on customer sites.
• Align performance precision integration for the full funnel & drive events / always on activations accordingly.
• Ensure close collaboration between brand & commercial teams to ensure new launches hit the market online & offline simultaneously for max impact. Responsible to ensure on time listing of new launches with e com retailers.
• Budget management, tracking and handling of any assigned commercial budgets by the line manager and any S&CM budgets agreed with the marketing director.
• Forecasting & planning inventory, based on sell outs and days of inventory held - focusing on the e must sell list.
• In conjunction with the local senior CCMs, CCMs and SCM managers conduct regular market visits and research to ensure that the job holder is fully updated on retail market trends.

• Sales and Marketing experience of 7+ years in FMCG.
• Proven track record of successfully growing e commerce business for a FMCG company or category management with top e com e tailers.

Bachelor from an accredited university with a focus on Sales, Digital or Brand marketing.

Excellent verbal and written communication skills in Arabic & English are mandatory.

• PC/IT:
  High proficiency in MS Office applications with emphasis on advanced Excel.
• Excellent communication and negotiation skills.
• Strong analytical and decision making skills.
• Entrepreneurial and international mindset, ability to adapt.
• Experience of handling large projects, requiring significant change management effort.