Copywriter - Arabic

Overview

The Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience. They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way.

They have experience in client interaction, and can effectively present and rationalize their work. The position of Copywriter - Arabic is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns and crafting copy in Arabic for global brands.

• Writing texts (e.g. copy, product descriptions), proofreading, and content editing
• Ensuring the consistency of prepared content
• Works in partnership with an Art Director to develop creative concepts for marketing materials and campaigns
• Have a keen understanding of all the channels in the 1:1 marketing space
• Understanding of the power of data intelligence to help achieve the communication challenge
• Make conceptual and strategic decisions across a wide variety of clients and industries
• Taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language
• Develop and execute strategically-sound creative for cross-channel initiatives
• Present ideas persuasively with credibility, reasoning, and emotion
• Actively listen to understand the ask, client feedback, and internal feedback
• Ensure communications are produced to the highest standards of accuracy and quality control
• Deliver fresh ideas and personality while working with existing brand voice and tone
• Conceptualizes and writes content for various formats (white papers, scripts, in-store signage, social media, and more)
• Researches competitors and industry trends to provide insight into creative foresight
• Collaborate with creatives to ensure copy and design tell a cohesive story

• At least 4 years of experience in concept creation with an understanding of the difference between a communication concept and an executional idea
• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across online and offline media
• Bachelor’s Degree in an appropriate field of study
• Ability to develop thriving client relations and lead creative presentations
• Strong conceptualisation and smart thinking skills
• Energetic, with a sense of humor and an open, curious mind
• exceptional conceptual and design skills and a robust portfolio across mediums
• A knack for strategic brainstorming, campaign development, creative brief development, and creative execution

R-2952P-3340

• Not Applicable

• Full-time

• Marketing, Public Relations, and Writing/Editing
• Industries:
  Advertising Services

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