Senior Financial Analyst - Assistant Manager

We are looking for a Assistant Manager / Senior Financial Analyst to join our FP&A team. This role sits at the intersection of finance and the business, providing decision-support analytics for festivals, events, label deals, partnerships, and new ventures. They will be the financial brain behind go/no-go decisions on events, sponsorship deals, artist contracts, and capital investments - owning deal-level P&Ls from pitch to post-event reconciliation.

This is a high-visibility role with direct exposure to senior leadership. The right candidate is commercially minded, comfortable with ambiguity, and able to translate complex financial analysis into clear recommendations for non-finance stakeholders.

• Build and maintain detailed event-level P&Ls covering ticketing, sponsorship, F&B, merchandise, production, talent, marketing, and overhead allocations.
• Lead pre-event budgeting in partnership with event producers, marketing, and commercial teams; track actuals against budget through the event lifecycle.
• Conduct post-event reconciliation and variance analysis; produce post-mortem reports identifying margin drivers, cost overruns, and revenue realization gaps.
• Model scenarios for ticket pricing, capacity, sponsorship tiers, and cost structures to support commercial decision-making.

• Build business cases for new events, venues, partnerships, and capital investments using NPV, IRR, payback period, and sensitivity analysis.
• Evaluate sponsorship and partnership deals - including telecom, FMCG, and media partners quantifying value-in-kind, cash, and activation costs.
• Analyze artist booking economics, including guarantees, backend splits, production riders, and break-even attendance thresholds.
• Support label and publishing deal analysis: recoupment modeling, advance economics, royalty waterfalls, and rights valuations.

• Act as the embedded finance partner to commercial, marketing, and event production leads.
• Translate financial analysis into clear recommendations and trade-offs for non-finance stakeholders.
• Challenge assumptions in business cases and pricing proposals; provide an independent commercial view.
• Support contract negotiations with vendors, partners, and talent - providing financial framing on deal terms.

• Produce monthly commercial performance dashboards covering event portfolio P&L, deal pipeline, and ROI tracking.
• Prepare board- and executive-level decks summarizing event performance, deal economics, and forward-looking commercial bets.
• Identify trends across the event portfolio: cost benchmarks, revenue per attendee, sponsorship yield, and margin patterns.

• Standardize event P&L templates, deal evaluation frameworks, and ROI methodologies across the business.
• Partner with accounting and FP&A peers to ensure clean data flow from operational systems into commercial reporting.
• Build repeatable models and tools that scale as the event portfolio grows.

• 5–8 years of experience in financial analysis, FP&A, investment banking, transaction services, or corporate development.
• Bachelor's degree in Finance, Accounting, Economics, Business, or a related quantitative field.
• Strong financial modeling skills - building event/deal P&Ls, NPV/IRR analysis, scenario and sensitivity modeling from scratch in Excel.
• Demonstrated commercial judgment - ability to identify what drives value in a deal and articulate trade-offs to business stakeholders.
• Advanced Excel proficiency (complex modeling, lookups, dynamic arrays, pivot tables) and strong PowerPoint storytelling.
• Excellent written and verbal English - comfortable presenting to senior leadership and producing executive-grade output.

• Experience in entertainment, live events, media, hospitality, sports, or other event-driven industries.
• CFA, CMA, ACCA, CPA, or MBA - fully or partially completed.
• Experience with deal structuring, contract economics, or sponsorship valuation.
• Exposure to BI tools (Power BI, Tableau) and SQL for self-serve data analysis.

• A genuinely commercial mindset - you think like a deal-maker, not just an analyst.
• Comfort with ambiguity and incomplete data; able to make defensible assumptions and move fast.
• Intellectual honesty - willing to flag bad deals and unfavorable economics, even when it is unpopular.
• Strong stakeholder management; able to influence without authority across functions.
• Curiosity about the entertainment business and a genuine interest in what we do.

• A front-row seat to one of the most ambitious entertainment businesses in the region.
• High-impact work with direct exposure to executive leadership.
• Competitive tax-free compensation, comprehensive benefits, and relocation support where applicable.
• A fast-paced, creative environment where finance is treated as a strategic partner, not a back-office function.