Cluster Marketing and E-Commerce Manager

Job Description - Cluster Marketing and E-Commerce Manager (HOT0

CAG2)

Job Description

Cluster Marketing and E-Commerce Manager (HOT0

CAG2)

Double Tree by Hilton Makkah Aziziyah King Khalid Street, Al Aziziyah District, Al Jamiah, Makkah, Kingdom of Saudi Arabia Makkah 24242

As Cluster Marketing and E-Commerce Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Additionally, you will be responsible for driving online revenue and ensuring the hotel's digital presence is optimized to attract and convert potential guests.

This role involves managing the hotel's website, online distribution channels, digital marketing campaigns and overall online customer experience. Specifically, you will perform the following tasks to the highest standards:

Achieve agreed performance goals and marketing objectives of role set out by the Line Manager

Manage execution of marketing projects in line with resources and budget objectives

Be the marketing representative in the cluster during commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders

Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success

Ensure full brand compliance across all marketing initiatives at cluster level

Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs

Conduct regular cluster marketing audits to meet Centre of Excellence audit requirements

Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-shows

Actively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified and maximised and communicated across organisation

Respond quickly and efficiently to all internal and external requests

Understand and champion Hilton's core values

Create an effective marketing team on property, fostering a productive team culture and encouraging career growth

Encourage and motivate individuals to achieve key company and personal objectives and targets

Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelines

Conduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development

Highlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events

Establish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region

Develop and maintain good working relationships with various levels of Hilton's personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams

Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing

Excel at being an effective team player to all corporate, regional, cluster and hotel level personnel by demonstrating a 'can do' and customer focused attitude, providing peer support, cross-functional and across regions

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A Cluster Marketing & eCommerce Manager serving Hilton Brand hotels is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• College degree in Marketing or Hotel Management
• Experience of working in a similar marketing position in the hospitality sector
• Experience of managing and motivating a team along with evidence of driving successful team results
• Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines
• Experience of developing, creating and managing marketing campaigns with associated costs and working to budget restraints
• Complete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streams
• Experience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting
• Demonstrated ability to interact effectively with various levels of management
• Outstanding communication skills in all areas of writing, listening and speaking English. Developed proficiency of native language dependant on location of role.
• Communicate key information effectively to all levels of management using a variety of communication tools
• Proficiency in Microsoft Office applications, budget management, project and…