Marketing Manager

Job Description Card

AGK is a Saudi limited liability company operating in the Food & Beverage (F&B) sector, AGK emerges contemporary concepts from local culture to develop a different memorable experience under one umbrella.

Job Title: Marketing Manager.

Department: Commercial Division.

Job Purpose: Manage all aspects of marketing activities to drive brand awareness, customer engagement, and sales growth, ensuring alignment of marketing strategies with the company's overall objectives

Job Specifications

Required Educational Level:

• Bachelor's degree in Marketing, Business Administration or any related field

Required Experience:

• 8 years of experience in Marketing Management or any related field.

Required Skills, Abilities, and Knowledge:

• Strategic thinking and analytical skills - Expert
• Leadership and people management skills - Expert
• Digital marketing tools (Google Ads, Mailchimp, SEO/SEM) knowledge - Expert
• Communication and interpersonal skills - Expert
• Planning, organizational, and time management skills - Expert
• Problem-solving skills and decision-making abilities - Expert

Required

Languages:

• Arabic - Fluent
• English - Fluent

Duties & Responsibilities

• Develop and implement comprehensive marketing and advertising plans aligned with the company's overall business strategy.
• Manage the marketing budget, ensuring effective allocation of resources and cost efficiency.
• Identify target markets and customer segments to customize marketing efforts effectively.
• Manage market research and analyze competitor activities and industry developments to identify opportunities and threats.
• Review and approve all marketing content, including advertising, social media posts, presentations, events, and photos.
• Coordinate with production, R&D, retail brand, e-commerce and country sales teams to create marketing plans for new product launches and updates, maximizing market impact.
• Ensure brand consistency across all marketing materials and channels to ensure a cohesive and recognizable brand identity.
• Manage the development of packaging materials to ensure they meet design standards and effectively represent the product.
• Oversee public relations activities to enhance the company's public image, including media relations, press releases, and event coordination.
• Negotiate contracts and agreements with external vendors and agencies to achieve favorable terms.
• Lead and mentor the marketing team, set clear objectives and evaluate team achievement and performance.
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and strategies and make adjustments as needed.
• Participate in regular meetings with department managers to address any challenges or issues that may arise.
• Prepare and submit regular reports on marketing KPIs, including performance, budget, campaign results, market trends, and customer engagement.

Job Location: Jeddah, Saudi Arabia

Duration: 1 Month