Foodservice Sales Exec - KSA HoReCa

Our client is a leading distributor of premium food and beverage brands, recognized for delivering high-quality products across the hospitality sector in Saudi Arabia. They are seeking a Food service Sales Executive to be based in Jeddah / Riyadh / Dammam, responsible for driving sales growth and expanding distribution across the Ho Re Ca  channel. This role is critical in building strong client relationships, securing new business, and ensuring consistent in market execution for premium brands.

Success will be defined by achieving sales targets, expanding account coverage, and strengthening brand presence across high value food service outlets.

This is a mid level, commercially driven field sales role with a strong focus on business development and account management within the food service sector. The role requires a hands on professional who can operate independently in the market, develop strategic relationships, and drive revenue growth through both new client acquisition and portfolio expansion. The successful candidate will play a key role in positioning premium brands within top tier hospitality venues across KSA.

• Identify, target, and acquire new clients across restaurants, hotels, cafés, catering companies, and juice bars
• Build and manage a strong sales pipeline, converting leads into active and recurring accounts
• Achieve monthly and quarterly sales targets across volume and value metrics
• Secure product listings and negotiate commercial agreements with key clients
• Drive distribution, visibility, and positioning of premium beverage and snack brands
• Upsell and cross sell across the full product portfolio to maximize revenue per account
• Develop and maintain strong relationships with decision makers including owners, chefs, and F&B managers
• Ensure consistent ordering patterns and optimal stock levels to support repeat business
• Monitor customer performance and identify opportunities for growth and expansion
• Track competitor activity, pricing trends, and market developments to inform sales strategy
• Ensure strong in market execution including product placement, menu listings, and brand visibility
• Support activations, tastings, and promotional activities in coordination with internal teams
• Maintain accurate sales reporting, pipeline tracking, and CRM updates

• Bachelor's degree in Business, Marketing, or a related field
• Minimum 5 years of experience in food service or Ho Re Ca  sales
• Strong background in the beverage industry is preferred, with exposure to premium or luxury brands
• Proven track record in sales, negotiation, and closing within the hospitality sector
• Existing network across restaurants, hotels, cafés, and catering segments is a strong advantage
• Strong commercial acumen with a results driven mindset
• Excellent communication and relationship building skills
• Self motivated, field oriented, and able to work independently
• Experience in the Saudi market is essential