Sales Capability Manager

This is a senior operational and capability-focused role with a strong emphasis on field engagement and training delivery. The Sales Capability Manager will work closely with sales leadership, marketing, and cross-functional teams to design and implement structured training programs, competency frameworks, and performance tracking systems. The role requires extensive travel across branches with a hands‑on approach to coaching, auditing, and driving execution excellence.

• Design and implement structured sales training programs, including onboarding and continuous development initiatives.
• Develop sales capability frameworks and conduct regular skills gap assessments across the organization.
• Deliver on‑ground coaching and field training to improve execution and sales performance.
• Lead performance reviews and establish KPI‑driven improvement plans aligned with business objectives.
• Collaborate with sales leadership and cross‑functional teams to align capability initiatives with commercial strategy.
• Support go‑to‑market strategies by equipping teams with product knowledge and sales tools for new launches.
• Conduct market audits and gather insights to refine training focus and sales effectiveness.
• Develop reporting frameworks and dashboards to track training impact and sales performance improvements.
• Lead change management initiatives ensuring seamless adoption of new processes and strategies.
• Build internal talent pipelines and support recruitment through competency‑based assessment practices.

• 8–10 years of FMCG sales experience with strong exposure to field operations and execution.
• Proven experience in sales training, coaching, and capability development within FMCG.
• Strong understanding of sales processes, go‑to‑market strategies, and performance management.
• Demonstrated project management experience, including working with multiple stakeholders and vendors.
• Strong analytical and financial acumen with the ability to link training to business outcomes.
• Excellent communication, presentation, and stakeholder management skills.
• Fluency in Arabic and English is essential.
• Advanced Excel and systems proficiency; strong reporting capabilities.
• Must be field‑oriented with willingness to travel extensively (80–90% across branches).
• Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.