HORECA Sales Executive

Job Summary

Results-driven HORECA Sales Executive responsible for developing and expanding sales within the Hotels, Restaurants, Cafés, and Catering sector across KSA.

The role focuses on driving revenue growth, building long-term client relationships, and increasing market penetration for a portfolio of FMCG food products including snacks, protein bars, and packaged food items.

• Develop and manage a portfolio of HORECA clients (hotels, restaurants, cafés).
• Minimum 2 years of experience in Jeddah market.
• Previous experience in FMCG and food distribution (Imported Products is a must).
• Strong knowledge of the local market & client network.
• Identify and secure new business opportunities within the assigned territory.
• Negotiate pricing agreements and close sales deals.
• Achieve monthly and quarterly sales targets.
• Monitor competitor activities and market trends.
• Coordinate with logistics and warehouse teams to ensure timely order fulfillment.
• Follow up on payments and maintain healthy collection records.
• Prepare sales reports, forecasts, and market feedback for management.
• Openings in the following channels: HORECA, Discount Stores, Gyms & Wellness.

• Sales revenue growth in HORECA segment.
• New account acquisition.
• Market coverage and product penetration.
• Collection performance.
• Customer retention and satisfaction.

• Bachelor’s degree in Business Administration, Marketing, or related field (preferred).
• 2–5 years of experience in FMCG or food distribution sales (HORECA experience preferred).
• Strong knowledge of the Saudi food service market.
• Excellent communication and negotiation skills.
• Valid driving license (required).
• Ability to work under pressure and meet sales targets.

• Relationship building.
• Strong negotiation & closing skills.
• Territory management.
• Customer-focused mindset.
• Time management.
• Problem-solving ability.