Key Account & Business Development Supervisor

FRAND, a company specialized in importing, distributing, and developing food brands, is looking for a Key Account & Business Development Supervisor to manage and grow existing key accounts while acquiring new business opportunities across Modern Trade, E-commerce, Quick Commerce, Wholesale, and HORECA channels.

Manage and develop key customer accounts, drive sales growth and profitability, ensure effective execution of commercial plans and promotions, and maintain the best possible visibility of FRAND products across retail stores and digital platforms.

• Manage and develop key customer accounts while building strong, long-term business relationships and achieving sales and distribution targets.
• Develop account sales plans and negotiate product listings, pricing, commercial terms, and additional shelf space.
• Plan, execute, and evaluate promotional activities, measuring their impact on sales and profitability.
• Monitor FRAND product presence across e-commerce and quick commerce platforms, ensuring the accuracy of product images, titles, descriptions, pricing, categorization, and availability.
• Coordinate with the outsourced merchandising company to ensure high execution standards in stores, including shelf presentation, pricing, promotional displays, FEFO compliance, and field reporting.
• Monitor customer orders, sales forecasts, inventory availability, and deliveries, while analyzing Sell-in, Sell-out, returns, and overall account performance, and preparing periodic performance reports.
• Identify and develop new business opportunities, manage the sales pipeline through the CRM system from initial contact to onboarding, and continuously monitor market trends and competitor activities to drive business growth.

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• Minimum 8 years of experience in FMCG sales within the Saudi market.
• Proven experience in Key Account Management, Modern Trade, E-commerce, or Quick Commerce.
• Experience in promotional planning and merchandising execution.
• Strong negotiation, commercial planning, and sales analysis skills.
• Proficiency in Microsoft Excel and CRM/ERP systems.
• Fluent in both Arabic and English.
• A valid Saudi driving license and a personal vehicle are required, with willingness to travel for field visits.
• An established network within Modern Trade, Wholesale, E-commerce, or HORECA sectors is considered an advantage.