Director of Sales Marketing

Director of Sales & Marketing – Real Estate

Reports To:

CEO

Employment Type:

Full-Time Job Summary

We are seeking an experienced Director of Sales & Marketing to lead the sales and marketing strategy for the company's real estate portfolio. The role will be responsible for driving revenue, property sales, market expansion, brand positioning, lead generation, and overall commercial performance.

The ideal candidate should have strong experience in real estate sales, property marketing, business development, team leadership, and customer relationship management, with a proven track record of achieving sales targets.

• Develop and execute the overall real estate sales strategy aligned with business objectives.
• Set annual, quarterly, and monthly sales targets and monitor performance.
• Lead and motivate the sales team to achieve revenue and profitability targets.
• Develop sales plans for residential, commercial, investment, and development projects.
• Monitor sales pipelines, conversion rates, bookings, and revenue performance.
• Identify new sales channels and opportunities to increase market share.
• Develop and implement integrated marketing strategies for real estate projects.
• Lead digital marketing, social media, advertising, PR, events, and promotional campaigns.
• Develop project positioning, pricing communication, value propositions, and marketing materials.
• Manage lead-generation campaigns and optimize marketing ROI.
• Conduct market research, competitor analysis, and customer segmentation.

• Identify new business opportunities, partnerships, investors, brokers, and corporate clients.
• Build and maintain relationships with key real estate brokers and strategic partners.
• Develop referral and channel-partner programs.
• Explore opportunities to expand the company's property portfolio and market presence.

• Recruit, train, coach, and manage Sales & Marketing teams.
• Establish KPIs and performance-management systems.
• Conduct regular performance reviews and provide guidance to team members.
• Ensure effective coordination between sales, marketing, finance, operations, and property teams.
• Develop strong relationships with high-value clients and investors.
• Monitor customer feedback and market trends.
• Ensure a high standard of customer service throughout the sales process.
• Develop strategies to improve customer retention and referrals.

• Prepare regular sales and marketing reports for senior management.
• Analyze sales performance, market trends, lead sources, conversion rates, and campaign effectiveness.
• Provide recommendations to management regarding pricing, promotions, market positioning, and sales strategy.
• Monitor competitors and identify opportunities and threats.

• Bachelor's degree in Business Administration, Marketing, Real Estate, or a related field.
• 10+ years of experience in sales and marketing, preferably within the real estate sector.
• Minimum 5 years in a senior sales/marketing leadership position.
• Proven track record of achieving significant real estate sales targets.
• Strong knowledge of the Saudi Arabian real estate market is highly preferred.
• Experience managing sales teams, brokers, agencies, and marketing partners.
• Strong understanding of digital marketing and lead-generation strategies.
• Excellent negotiation, presentation, communication, and leadership skills.
• Strong commercial and financial understanding.
• Proficiency in CRM systems, Microsoft Office, and sales/marketing analytics.

• Residential and commercial real estate development
• Property sales and investment
• Luxury or high-value property sales
• Project launches and sales campaigns

• Sales revenue and gross profit
• Achievement of sales targets
• Number and value of property transactions
• Marketing ROI
• Broker/channel-partner performance
• Market share and project absorption rate
• Customer satisfaction and referral rate

Strategic leader + strong sales performer + real estate market expert, capable of developing the strategy while remaining closely involved in sales execution, team performance, major client negotiations, and business development.