Marketing Project Manager; Digital​/Web

Position: Marketing Project Manager (Digital/Web)
Job Description POSITION OVERVIEW Central Ban company is seeking an innovative and highly organized Marketing Project Manager (Digital/Web) to join our Digital Marketing Team and play a key role in advancing how digital marketing initiatives are planned, executed, and delivered across the organization. Recognized on Forbes' Best Banks in America list for 18 consecutive years, we are committed to delivering exceptional customer experiences through innovation and collaboration.

In this role, you will lead the end-to-end execution of digital marketing, website, content, UX, and optimization projects, serving as the central point of coordination between marketing, creative, technology, and business stakeholders. You will drive project planning, prioritization, resource alignment, and delivery while helping improve operational efficiency through AI, automation, and scalable processes. This is an opportunity for a project management professional who thrives in a fast-paced environment and wants to help shape the future of digital marketing at a growing, customer-focused financial institution.

KEY RESPONSIBILITIES Project Management & Workflow Own the end-to-end project lifecycle: intake, brief development, scope definition, scheduling, status tracking, and deployment sign-off Manage concurrent digital marketing projects across web, content, UX, and development work streams simultaneously

Maintain project intake queues and intake forms; triage and prioritize requests in coordination with team leads

Develop and maintain detailed project plans, timelines, RACI matrices, and milestone trackers in Jira or equivalent PM tooling

Lead cross-functional planning and touchpoint meetings; surface blockers and drive resolution

Facilitate UAT/QA cycles, coordinate stakeholder review rounds, and manage approval workflows prior to deployment

Document and continuously improve project workflows, process SOPs, and intake-to-deploy standards

Identify, evaluate, and implement AI-powered tools and automation opportunities to streamline workflows, improve team efficiency, reduce manual effort, and enhance project delivery processes

Cross-Functional Team Coordination Act as the primary point of coordination between Content, Front-End Development, UX Design, Information Technology (IT), and external vendors

Translate strategic briefs and marketing objectives into actionable project requirements for technical and creative teams

Partner with UX Content Strategist and UX/Design leads to align content, design, and development delivery timelines

Coordinate with IT and third-party vendors for platform updates, integrations, and technology deployments; manage SLAs and deliverable tracking

Communicate project status, risks, and decisions clearly to stakeholders at all levels — from team members to VP-level sponsorsCMS / DXP & Platform Management Oversee project delivery within CMS/DXP environments, with working knowledge of content publishing workflows, page building, and release management

Coordinate deployments and environment promotions (dev staging production) in collaboration with front-end developers and IT Maintain awareness of CMS/DXP feature sets, including A/B experimentation, personalization, and content publishing pipelines to inform project scoping and scheduling

Track CMS platform updates, patch schedules, and vendor-driven changes that affect project timelines or team workloads

Analytics, Reporting & Continuous Improvement Partner with Analytics team to define success metrics for digital projects and ensure tracking instrumentation is included in project scope

Produce regular project status reports, sprint recaps, and retrospective summaries for leadership and cross-department stakeholders

Identify recurring bottlenecks in…