Senior Account Executive, Health Plans

About Us

A pioneer in the caregiving space, Careforth supports family caregivers across the United States to confidently care for their loved ones ough a combination of in‑person home visits, remote coaching and our proprietary digital collaboration app, we provide caregivers with support, guidance, confidence, and connection to resources they need. The Caregivers and families we support stay with Careforth for many years, building lasting relationships along the way.

Join us today and live our values: lead with heart, cultivate trust, go beyond.

Reporting to the Vice President of Sales and Community Partnerships, the Senior Account Executive (SAE), Health Plans is responsible for driving referral growth and activation performance across contracted health plan partners within assigned states. This role blends strategic account leadership with sales execution to ensure payer partnerships translate into consistent referral volume, accelerated activations, and sustained market growth.

The Senior Account Executive, Health Plans serves as the primary new sales lead for health plan relationships, strengthening executive partnerships, identifying growth opportunities, and aligning joint priorities. The role also owns partner education and market development, positioning Careforth as a preferred partner and influencing health plan leaders to adopt and expand Structured Family Caregiving as a core caregiver support strategy that improves member outcomes, caregiver experience, and plan performance.

Acting as a key internal advocate, this individual partners cross‑functionally to remove barriers, optimize referral pathways, and ensure operational readiness to support growth and expansion.

• Develop and execute state health plan specific growth strategies aligned to payer priorities and market opportunity.
• Serve as the lead relationship manager with key health plan leadership, stakeholders and influencers.
• Drive the adoption of Structured Family Caregiving through partner education and market development efforts.
• Position Careforth as a differentiated caregiver support partner through value articulation and outcomes storytelling.
• Own referral growth and activation performance across assigned health plan partners; leverage and report on pipeline data and conversion trends to proactively implement improvement actions as needed.
• Partner cross‑functionally with health plan partnerships, field sales, operations, clinical, and marketing teams to advocate for partner needs and remove internal barriers to growth.
• Lead joint business planning processes with health plan partners, including goal setting, QBRs, and growth roadmaps.
• Maintain deep knowledge of payer strategies, competitive caregiver support models, and industry trends to identify emerging market opportunities and sharpen Careforth’s competitive edge.
• Represent Careforth in key market forums including partner meetings, industry events, and stakeholder presentations.
• Perform other duties and special projects as assigned.

• 7+ years of experience in healthcare sales, payer partnerships, provider relations, or consulting within managed care environments; deep familiarity with Medicaid, LTSS, or related care models is highly preferred.
• Proven ability to influence and build trust with senior healthcare leaders (Director and VP levels); existing payer relationships in the designated region are a significant plus.
• Demonstrated track record of developing and executing state‑specific growth strategies and translating those plans into measurable outcomes, including referral growth and conversion performance.
• Strong ability to diagnose complex partner needs and articulate a differentiated value proposition through high‑impact storytelling and presentations.
• Highly data‑literate; proficient in using CRM systems and reporting tools to manage pipeline performance.
• Willingness to travel as needed to support state‑level Health Plan engagement (estimated ~40% travel).

At Careforth your well‑being matters. With flexible schedules, a remote‑first culture, and a nationally recognized wellness program, our benefits are…