Paid Digital Marketing Manager

About Shoe Sensation

Shoe Sensation is a leading family footwear retailer serving communities nationwide through a strong omni‑channel approach. We focus on driving in‑store and digital growth by combining data‑driven marketing, local market strategy, and compelling brand storytelling.

Location: Jeffersonville, IN

Department: Marketing

The Paid Digital Marketing Manager will own the strategy, execution, and optimization of Shoe Sensation’s paid digital efforts across Meta (Facebook & Instagram) and Google Ads, while also supporting organic Meta content, GEO and SEO initiatives. This role blends strategic planning with hands‑on execution to drive traffic, sales, and customer growth.

• Develop and execute full paid media strategies across Meta and Google to support eCommerce, in‑store traffic, brand awareness, and new customer acquisition.
• Manage day‑to‑day campaign execution, optimization, and pacing across:
  • Meta (Facebook & Instagram)
  • Google Search, Display, and Performance Max
• Build and manage audience strategies including prospecting, retargeting, and lookalike audiences.
• Own budget management, forecasting, and performance optimization aligned to ROI and ROAS goals.

• Support GEO strategy, ensuring Shoe Sensation content is optimized for AI‑powered search, discovery, and recommendation engines.
• Collaborate on content structure, product descriptions, FAQs, and store pages to improve visibility in AI‑generated results (Google AI Overviews, conversational search, and emerging platforms).
• Align paid search insights with organic SEO and GEO efforts, using keyword intent, query trends, and performance data to inform optimization.
• Partner cross‑functionally to improve on‑site content clarity, authority, and technical best practices that support both traditional SEO and AI‑driven discovery.
• Monitor performance trends and emerging best practices related to AI search, GEO, and evolving search behaviors.

• Support organic content strategy to ensure alignment with paid campaigns, promotions, and brand initiatives (META and Linked In)
• Collaborate with creative team on content planning and messaging
• Analyze organic performance and provide recommendations to improve reach and engagement

• Analyze campaign performance using platform data, GA4, and internal reporting tools.
• Deliver clear, actionable insights and recommendations to leadership.
• Continuously test creative, audiences, messaging, and formats.
• Stay current on platform updates, algorithm changes, and digital marketing trends.

• Partner cross‑functionally with merchandising, marketing and analytics teams
• Manage relationships with vendors (CO-OP)
• Maintain documentation, best practices, and scalable processes to support growth.

• 3–5+ years of experience managing paid digital media, with deep expertise in Meta and Google Ads.
• Working knowledge of GEO/SEO and local search optimization.
• Strong analytical skills with experience optimizing toward traffic, revenue, and customer growth.
• Retail, eCommerce, or multi‑location brand experience preferred.
• Highly organized, data‑driven, and comfortable balancing strategy with execution.

• Full Time Salaried position
• Medical/Dental/Vision with benefit package
• 401K with company match
• 4 PTO weeks of vacation
• Employee discount in store