Senior Manager of Business Development, Alternative Channels

We produce the world’s BEST strawberries & our Commercial Go-to-Market team is a major reason why!

As the Senior Manager of Business Development, Alternative Channels, you will be responsible for unlocking new growth opportunities beyond traditional retail. This role sits at the intersection of sales, strategy, and creativity—ideal for a builder who thrives without a predefined playbook.

You will develop and execute business development strategies across food service, eCommerce, specialty retail, pop‑up/kiosk and emerging channels, working both directly with retailers and through distributors.

• Business Development & Sales
  • Own the growth of alternative sales channels, identifying and converting new business opportunities – this includes opportunity identification, pipeline building, cold outreach through close and follow‑up.
  • Sell a variety of products outside of Oishii’s primarily fresh offering, including frozen berries, jams, super premium strawberries, grab and go and food service packs.
  • Sell into food service, specialty accounts, wedding vendors, kraft services and other non‑traditional retail partners.
  • Work both directly with retailers and through distributor partners to expand Oishii’s footprint.
  • Collaborate closely with marketing team on strategic partnerships with other brands, and growing our portfolio of business with external partners.
  • Manage a mix of eCommerce and brick‑and‑mortar sales initiatives.
• Pipeline Development
  • Proactively build pipelines through outbound efforts, including cold outreach and relationship building.
  • Short, medium, and long‑term strategic planning based on matching demand with supply forecasts.
  • Comfortably pitch Oishii’s value proposition one‑on‑one with buyers, operators, and partners.
  • Move fast to test, learn, and refine approaches across new channels.
• Pricing & Commercial Strategy
  • Support pricing strategy development across alternative channels.
  • Evaluate margin, volume, and channel dynamics to inform deal structures.
• Startup Ownership & Creativity
  • Navigate ambiguity—alternative channels don’t come with clear paths, and this role requires creativity and self‑motivation.
  • Act as the internal owner for alternative channel growth, collaborating cross‑functionally with Operations, Marketing, and Finance.
  • Self‑disciplined with setting goals and following through.
  • Comfortable rolling up your sleeves to solve everything from how to reach 500+ independent shop owners to figuring out the best way to position and sell from a “pop‑up”.