Demand Generation Manager

Sourgum is transforming the $100B+ waste and recycling industry through cutting-edge technology that makes waste removal simpler, smarter, and more cost-effective. Our innovative haul sourcing platform powers high-quality waste and recycling services for businesses at significantly lower costs—saving our customers an average of 20%. Leveraging proprietary datasets, an advanced operating system, and a carefully curated network of 5,000+ trusted vendors, we help companies of all shapes and sizes streamline their operations while advancing sustainability efforts.
 We’re a fast-growing, venture-backed company (just closed our Series A!) on a mission to modernize an outdated industry — and we’re just getting started. Our investors include Spark Capital, Founder Collective, Suffolk Technologies, 186 Ventures, and River Park Ventures, the same funds that backed category-defining companies like Slack, Anthropic, Uber, Venmo, and Amazon Pharmacy.
 If you’re driven by the opportunity to build something groundbreaking, we’d love to meet you.

The Role:

The role is hybrid 3 days in the office based out of Jersey City, NJ
 We’re looking for a data-driven, creative, and results-oriented Demand Generation Manager to join our marketing team. This role is critical in developing and executing campaigns that drive awareness, generate high-quality leads, and support our revenue growth goals. You’ll work cross-functionally with sales, content, product, and digital marketing to build a scalable demand generation engine.

What you’ll be doing :
 Plan, execute, and optimize multi-channel demand generation campaigns (email, paid media, webinars, ABM, content syndication, etc.)
 Collaborate with sales to define target audiences and align lead generation strategies with pipeline goals
 Manage and refine marketing automation workflows and lead nurturing programs
 Monitor, measure, and report on campaign performance metrics such as MQLs, CPL, conversion rates, and ROI
 Own and manage paid channels including Linked In, Google Ads, and display networks
 Partner with content marketing to develop assets that support campaign goals
 Continuously test and iterate on messaging, targeting, and creative to improve performance
 Ensure accurate lead tracking and attribution in CRM and marketing automation tools (e.g., Hub Spot)
 The qualifications you need:
 4-6 years of experience in B2B demand generation, growth marketing, or digital marketing
 Proficiency with marketing automation and CRM platforms (e.g., Hub Spot)
 Strong analytical skills and ability to turn data into actionable insights
 Experience running and optimizing paid media campaigns
 Excellent project management and communication skills
 Familiarity with SEO and SEM, landing page optimization, and A/B testing
 Self-starter with a bias for action and experimentation
 Benefits
 Company stock options as part of your compensation package, giving you the opportunity to share in our company's success and build long-term financial growth.
 A positive and collaborative work environment with a focus on innovation and sustainability.
 Flexible/Unlimited PTO
 Comprehensive benefits package including health insurance (medical, dental, vision, LTD, Life Insurance, etc.), retirement plans (401K).
 Access to hundreds of gyms, studios, and wellness apps—all through one easy membership provided by your Wellhub.
 Yearly Personal Development Budget
 Opportunities for professional development and career advancement within a growing company.