Manager, Sportsbook Retention

Responsibilities

• Lead the Sports book Retention function: engagement, promotions, retention, comms, and product marketing across Bally Bet and MONOPOLY Sports book.
• Set the retention strategy across every North American market, using data and player insight to drive engagement, loyalty, and lifetime value.
• Partner cross-functionally with Sports Ops, CRM, Creative, Brand, VIP, Insights, and Product to build standout player experiences.
• Harness AI and emerging tech to personalize journeys, automate workflows, and sharpen promo performance.
• Own the promotional calendar and tentpole campaigns, timed to the biggest moments in sports.
• Measure what matters, partner with Insights to track retention, engagement, revenue, and LTV.
• Pioneer new retention mechanics and tools with Product and Mar Tech to keep our player experience ahead of the pack.
• Manage key partner relationships (White Hat, Kambi) to get more out of our tech stack.
• Run multi-channel lifecycle campaigns with sharp segmentation, personalized rewards, and a relentless test-and-learn mindset.
• Stay ahead of trends, competitors, tech, and regulation to spot the next big opportunity.
• Build and coach a high-performing team, set the bar, mentor talent, and build a culture of ownership and improvement.
• Champion best practices across Marketing and Ops to keep engagement strategy sharp company-wide.

• Sports book & iGaming know-how:
  You live and breathe betting behavior, player lifecycle, and the competitive landscape.
• Retention & lifecycle strategy:
  You know how to turn a first‑time bettor into a lifelong fan.
• Data‑driven: KPIs, segmentation, cohorts, you turn numbers into decisions.
• CRM & personalization:
  You build journeys players actually want to be on.
• Commercial mindset:
  You balance engagement with margin, revenue, and profitability.

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Salary: $85,000 - $110,000 USD