Manager, Digital Experiences - Retail Digital Shelf

Overview

Manager, Digital Experiences - Retail Digital Shelf

As the Digital Experience Manager, you will be instrumental in ensuring the accuracy, effectiveness, and optimization of digital assets for KDP products across retailer digital shelves. This role centers on managing and evolving the content solutions that support our retailer digital content ecosystem.

You will collaborate cross-functionally with internal technology teams, brand marketing, Omni-channel leads, and occasionally with retail partner tech teams to elevate the shopper experience across our retail channels. Your responsibilities include planning and executing item launches, delivering retailer-optimized content that drives conversion, and developing account-specific content and technology support strategies.

Success in this role requires strong strategic thinking and meticulous project management skills. You’ll help shape the roadmap for content support that improves Keurig’s brand visibility, drive consumer engagement, and support conversion on retailer e-commerce platforms.

This position is based in our Burlington, MA office and reports to the Senior Director of Digital Shelf. You’ll support a wide range of stakeholders including Omni, sales, commercial, and brand marketing teams. Your scope will span from developing retailer digital marketing content management strategies to executing content delivery and tracking performance through KPIs. Close collaboration with KDP Technology and Omni marketing teams will ensure alignment on digital shelf priorities, catalog availability, and performance metrics to drive ecommerce growth.