Vice President, Website Marketing-Global Merchant Services

Job Description

If you’re looking for a position within an established, well‑respected company that still allows you to be entrepreneurial, this is it! This is a highly visible and collaborative role at the heart of the Marketing organization. The ideal candidate will be an experienced web marketer who is strategic, curious, and analytical.

As Vice President, Web Marketing, within the Global Merchant Services organization, you will be responsible for driving growth for our U.S. Small and Medium Business Payments (SMB) line of business through the Chase Payment Solutions website and other digital properties. You will lead the strategy and execution of website enhancements, content strategies, UX improvements, and SEO/GEO initiatives that accelerate pipeline growth and deliver measurable ROI.

• Grow awareness, consideration and acquisition by:
  • Working closely with our internal agency / Center of Excellence (COE) to identify SEO/GEO opportunities and with various internal and external stakeholders to develop and refresh on-page and long‑form content that not only drives traffic, but also elevates the Chase for Business / Chase Payment Solutions brand
  • Collaborating with others on the team as a subject matter expert and partner on digital campaign initiatives, helping to optimize conversion and cost of acquisition (CAC) across the journey and ensuring appropriate setup across the experience (navlinks, lead forms, etc.)
• Own and optimize the web funnel through growth marketing tactics by:
  • Tracking, analyzing and communicating channel performance with partnership from Marketing Analytics and staying abreast of internal stakeholder feedback, industry trends and market dynamics that may impact performance or create opportunities
  • Developing strategies and experiments to optimize UX and web performance, then working with various stakeholders to execute on these strategies and measure performance
• Lead web projects end to end with execution support from Marketing Delivery including:
  • Delivering product, brand and messaging updates and enhancements (working closely with Product Marketing and other subject matter experts)
  • Driving revenue through growth hacking and website performance optimization
  • Managing stakeholder outreach and communication
  • Ensuring adherence to legal, regulatory and brand requirements such as ADA

• 7+ years of experience owning website strategy
• Bachelor’s degree, ideally in Marketing, Analytics, Computer Science, or a related field
• Solid understanding of SEO/GEO and experience with long‑form content development, including scaling content strategies across website, owned and earned media, social, and affiliate channels to drive traffic and domain authority
• Highly strategic and analytical with proven ability to turn complex data into understandable insights and strategies
• Strong grasp of web UX best practices, customer journey building, browser standards and responsive web design
• Incredibly organized, detail‑oriented, and comfortable with managing multiple complex, cross‑functional initiatives in a matrixed organization
• Excellent written and verbal communication skills, with ability to clearly and succinctly articulate complex information to a broad audience and a track record of influencing across stakeholder groups
• Ability to develop strong cross‑functional partnerships through collaboration, including with downstream resources, peers and executives
• Experience with website related martech integrations and working with B2B marketing technologies such as CMS platforms (e.g., Adobe Experience Manager), CRM platforms (e.g., Marketo, Salesforce), web analytics tools and methodologies (e.g., Adobe Analytics, tagging, scripting), and project workflow tools (e.g., Workfront, Jira)

• Background in payments, B2B financial services and/or SaaS
• Experience marketing to Small and Medium Businesses (SMBs)

JPMorgan Chase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional…