Associate Director, Customer Insights & Engagement – Cell Therapy Analytics

Position Summary

Associate Director, Customer Insights & Engagement supports the development and leads the execution of advanced analytics and insight‑generation activities that inform strategic and tactical decision‑making for the Global Cell Therapy business. The role analyzes and synthesizes data across secondary and primary sources, contributes to the design and execution of market research initiatives, and communicates clear, objective insights that guide brand strategies, execution and customer engagement.

• Partner with the Director to develop and execute comprehensive analyses synthesizing data from multiple sources (APLD, IQVIA, SHS, Komodo, Claims, patient chart data, Brand Impact, internal data) to extract meaningful insights that inform brand development, positioning and marketing strategies.
• Proactively discover insights hidden in vast, disparate data sets to support smarter, more informed decisions across the organization.
• Support primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities.
• Manage project logistics, including vendor coordination, timeline tracking, and ensuring compliance with research best practices.
• Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition and brand strategy.

• Collaborate with Centers of Excellence to ensure a unified approach to insights generation.
• Partner with Brand team members to answer business questions, provide data‑based solutions to strategic choices and support senior leader presentations.

• Identify opportunities and execute the development and deployment of innovative approaches and techniques in insight generation that reflect best practice.
• Drive the adoption and application of advanced analytics capabilities, including AI, machine learning and other innovative methodologies to enhance insights generation and support strategic decision‑making.
• Continuously improve analytics processes through innovation and capability building.

• Adopt a continuous‑improvement mindset and support the identification of emerging trends, innovative methodologies and best practices to elevate the organization’s analytics and insights capabilities in collaboration with the CoE.
• Represent Customer Insights & Engagement in BU‑level forums, collaborating with cross‑functional partners to shape and influence long‑term commercial strategies.
• Integrate advanced analytics (including AI and machine learning) into business processes, fostering a culture of innovation and data‑driven decision‑making.
• Drive the adoption of standardized reporting frameworks and predictive models to support strategic planning and resource allocation.

• Provide direction to junior team members or peers and guide vendors on project‑based activities; no direct people management responsibility.
• Ensure adherence to all BMS operating policies and governance standards.

• Minimum 5 years of experience using advanced analytics techniques in the pharmaceutical industry with market‑research exposure, preferably in autoimmune, cell therapy or related therapeutic areas.
• Bachelor’s degree required; advanced degree (Master’s or PhD) preferred.
• Proven ability to analyze and synthesize large, complex secondary data sources (APLD, IQVIA, SHS, Komodo, Claims, patient chart data, Brand Impact, internal data) to drive brand strategy.
• Experience with Tableau, Power BI and SQL, and a working knowledge of pharmaceutical customer master data concepts and integrations.
• Strong analytic and information‑integration skills, able to draw inferences from disparate data, identify findings and provide actionable recommendations.
• Experience integrating secondary data, primary research and competitive intelligence into insights for senior leadership.
• Excellent stakeholder management and consultative partnership skills, influencing cross‑functional teams and governance forums.
• Excellent communication and presentation skills,…