Demand Planning Manager

Responsibilities

• You lead the demand planning process for Tate's Bake Shop, owning the weekly and monthly demand plan at the SKU/customer level and serving as the critical link between Sales, Supply Planning, and CS&L performance reporting.
• You will own and execute the tactical demand plan for Tate's, ensuring it is current, accurate and reflects the latest commercial inputs.
• You will serve as the primary demand planning partner to Tate's customer Sales teams, translating field intelligence into a clean, actionable demand signal for Supply Planning.
• You will build and maintain CS&L performance dashboards and automated reporting that give the team real-time visibility into forecast accuracy, fill rate, OTIF, and inventory health.
• In this role, you will track forecast accuracy and bias, perform root-cause analysis on misses, facilitate customer-level demand reviews, and develop ad hoc analyses to support business decisions across promotions, distribution scenarios, and SKU rationalization.
• Manage the short-term demand signal weekly pacing, SKU/location mix, near-term adjustments so Supply Planning always has a clean, actionable picture.
• Track forecast accuracy (MAPE) and bias at the SKU and customer level; support root-cause analysis on misses.
• Maintain data integrity in the demand planning system, including SKU hierarchies, planning parameters, and historical baselines.
• Serve as the day-to-day demand planning contact for Tate’s customer Sales teams, owning the information flow between Sales and the demand plan at a sku/location level.
• Collect, document, and incorporate commercial inputs from Sales into the forecast promotions, new distribution, shelf resets, and account-specific changes escalating material changes to the Demand planning lead.

• Minimum 5–7 years of work experience in demand planning, supply chain, or related analytical roles.
• Experience in CPG/food & beverage industry strongly preferred.
• Proficiency in demand planning systems (e.g., SAP APO/IBP, Kinaxis, Blue Yonder) and Power BI.
• Demonstrated ability to manage SKU-level forecasts and collaborate with Sales teams.
• Excellent communication, problem solving & decision-making skills.
• Proven ability to build dashboards and automate reporting processes.
• Bachelor's degree in Supply Chain, Business Administration, Analytics, Engineering, or related field required.
• Master's degree or APICS/IBF certification preferred.