Altograno Brand Manager

Overview

Established in 1958, Casillo is the Italian leader in wheat milling. Casillo is expanding its food tech footprint in the U.S. market and seeking an experienced Brand Manager to lead the growth and positioning of the B2B2C Altograno brand to capture the growing demand for better-for-you food products. Altograno®, a true innovation within the wheat milling space, is an alternative to regular and wholewheat flour delivering more protein and fiber while providing the same wheaty and carb taste consumers love.

Altograno aims to become the “Intel-inside” or “Gore-Tex” of wheat-based products. Watch this video to learn more about Casillo and Altograno. The ideal candidate is a hands-on, results-driven marketing leader who thrives in a dynamic, entrepreneurial environment.

Brand Strategy & Growth:

• Develop and implement comprehensive brand strategies that drive awareness, growth, and profitability in North America.
• Refine the Altograno® brand’s positioning, tone and visual identity to ensure consistency across all touchpoints for North America.
• Leverage consumer insights, category data, and market trends to guide decision-making and innovation.
• Work with our local partner on commercialization efforts of Altograno® and products that contain Altograno® in the U.S. and Canada.

Marketing Execution:

• Plan and execute multi-channel marketing campaigns (digital, social media, trade, influencer, and experiential) in conjunction with our local partner’s business-to-business marketing campaigns.
• Plan and execute co-branding campaigns with current partners selling products made with Altograno in the US & Canada already, such as Pasta Garofalo.
• Plan and execute campaigns directed to health and wellness professionals such as nutritionists, certified dietitians and medical doctors to raise scientific awareness, participating in leading events.
• Oversee creative content for all brand awareness campaigns for Altograno®.
• Work collaboratively with our local partner to present a unified marketing and brand awareness strategy in the U.S. and Canada for Altograno®.

Product Development & Management:

• Partner with R&D, Supply Chain, and Sales of both our local partner, Casillo and other production partners to oversee the entire product lifecycle — from ideation and packaging to launch execution.
• Manage promotional planning for all finished goods to build end-consumer awareness.

Performance & Analytics:

• Monitor and analyze brand health KPIs including sales performance, market share, and marketing ROI.
• Prepare brand performance reports and present insights and recommendations to senior leadership.
• Serve as the brand ambassador both internally and externally for all products derived from Altograno®.
• Work cross-functionally with Sales, Finance, and Operations of our local partner to ensure brand alignment and execution excellence.

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 7+ years of progressive brand management or marketing experience within the CPG food or beverage industry (B2B2C ingredient branding and/or health and wellness food experience preferred).
• Demonstrated success in launching or scaling food brands in the U.S. market.
• Exceptional analytical, communication, and project management skills.
• Entrepreneurial mindset with the ability to thrive in a start-up, fast-growth environment.
• Proficiency with marketing analytics tools (IRI, Nielsen, and digital reporting platforms).