Tik Tok Account Manager

Overview

Tru Volt Brands is a manufacturer, wholesaler and eCommerce business for state-of-the-art, battery powered lawn & garden equipment (i.e. lawn mowers, power washers, snowblowers, etc.; ) as well as for e-bicycles, scooters and hoverboards (). Electric Bikes, Scooters, Hoverboards and More

We’re seeking a hands-on Tik Tok Account Manager to own end-to-end Tik Tok account growth (organic + Shop + Live + affiliate + paid media) and to produce weekly executive-ready reporting decks that translate performance into clear insights, actions, and measurable outcomes. This role blends strategy, analytics, creator/affiliate operations, merchandising, and policy compliance.

• Weekly Reporting Decks & Business Reviews (Must-have):
  Produce a weekly deck that includes: seller center health + shop performance: shop score, satisfaction metrics, ranking trends, GMV/orders/visitors updates, and key risks/opportunities; affiliate programs reporting (organic + paid): outreach volume, samples approved, pending videos, coupon/code coverage, creator video output, GMV/ROAS/TROAS, creative spend, and pacing vs. targets; conversion rate analysis by SKU:
  Shop Tab CTR/CVR, Video CTR/CVR, PDP/PC metrics, blended CTR/CVR; highlight which SKUs/creatives are driving lift and which are dragging performance; GMV Max + Live GMV Max performance: budget pacing, ROI/ROAS trends, creative constraints, scaling plan, and redeployment recommendations; CRM / Customer Messaging performance: audience segments, sends/reads/orders/GMV, learnings, and next tests;
  Live strategy optimization: host performance notes, set/merchandising refresh plan, hero SKU prioritization, promo calendar alignment, and next-week actions; own Tik Tok Shop catalog health: listings, pricing, promos, bundles, inventory readiness, shipping settings, and PDP conversion improvements; oversee day-to-day shop operations, coordinating order processing, monitoring fulfillment progress, and ensuring timely, accurate tracking number updates; monitor overall shop performance, including Account Health and Shop Performance Score (SPS), to ensure targets are met and issues are addressed promptly;
  
  build and manage a hero SKU roadmap (what to push now vs. next) tied to seasonality, inventory, and creative readiness; coordinate promo planning (coupons, live deals, bundles) and ensure measurement is in place.
• Creator / Affiliate Management (Organic + Paid):
  Source, vet, and manage creators/affiliates in priority verticals; track outreach → approvals → shipping → content delivery → posting (Target collaboration, Open collaboration, Familiarity with AI-driven tools (Euka AI, Reacher)); own creator briefs (hooks, claims guardrails, use cases, competitor angles), feedback loops, and performance benchmarking; negotiate rates and manage budgets for paid affiliates; maintain a predictable content pipeline (creative bench).
• Performance Marketing (Product GMV Max + Live GMV Max + Ad campaigns):
  Manage ad strategy: setup, targeting, bid/budget pacing, creative rotation, SKU inclusion/exclusion, and scaling rules; create a testing plan for creative, offers, audiences, and landing/PDP improvements; document results weekly; plan live run-of-show frameworks (structure, pacing, product sequencing, CTAs, “gamification”/giveaways where compliant); coordinate hosts, set refreshes, and merchandising changes to prevent fatigue and lift conversion and GPM; track live KPIs (impressions, followers, GMV/hr, ROAS) and use insights to improve weekly.
• Policy, Compliance, and Platform Change Management (Critical):
  Stay current on Tik Tok Shop policy updates and operational requirements and translate changes into execution plans; specifically, lead transition planning for Tik Tok’s logistics shift:
  Seller Shipping phase-out beginning Feb 25, 2026 with full compliance by Mar 31, 2026, requiring U.S. sellers to fulfill using Tik Tok Shop Logistics Services:
  Upgraded Tik Tok Shipping, Collections by Tik Tok (CBT), or Fulfilled by Tik Tok (FBT); partner with ops/3PL/internal teams to ensure fulfillment method, SLAs, and systems are aligned before required dates.