Omni Activation Manager

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award‑winning work for blue chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

Job Title: Omni Activation Manager

Reports To: Account Director

FLSA Status: Full Time - Salaried, Exempt

Location: Hoboken, NJ

pep started with 7 employees, a borrowed conference room, and an idea to fill a void in the marketing services space. Today we’ve grown to over 200 people and we are an industry leader in consumer activation, serving some of the top Fortune 500 companies. We’ve managed over $5 billion in marketing spend for over 750 brands and pride ourselves on a client retention rate of 98%.

Our company has evolved since we started 21 years ago, but there is one thing that has remained a constant. at pep, we put people first. Our core values of accountability, excellence, ingenuity, people, and tenacity guide our interactions, decisions, and drive our culture. We are committed to maintaining an inclusive environment where every member of our team feels seen, cared for, and has the support they need to thrive.

And our tremendous growth provides our people with many new career and development opportunities along with the flexibility to pursue their professional goals.

We’re looking for teammates who are driven, eager to learn, agile, positive, and client focused to join and contribute to our team. We enjoy a hybrid work model and competitive salary based on experience. If this sounds like you and you want to be a part of something special, then click below to apply.

• Generous Time Off
• Robust Health and Wellness Plan
• Family Support (Any Path to Parenthood)
• Mentorship Program

• 401K Match
• Ongoing Development and Training
• Certification Reimbursement
• Enrichment Events and Employee Resource Groups

The Omni Consumer Promotions Activation Manager is responsible for delivering best in class integrated consumer promotion activation investment strategy and plans that produce the highest consumer engagement and purchase conversion throughout the purchase decision journey. S/he will also lead a team to ensure delivery of executional excellence, budget stewardship, cost savings, and innovation to client. Strong leadership, communication, presentation, collaboration, strategic agility, and problem‑solving skills are required.

Seeking an experienced promotions activation leader to drive mass market omni‑national consumer promotions, with a primary focus in coupons & incentives. They will drive thought‑leadership in this space leading implementation of consumer activation plans and advising on activation strategy to enable brand marketers to deliver the most effective business driving programs. They will collaborate across commerce and media disciplines to ensure full end‑to‑end plan integration.

The ideal candidates will understand today’s digital…