General Manager, Marketing

The General Manager, Marketing leads our brand, communication, and merchandising initiatives within the Timepiece division. Executes a marketing strategy that enhances our brand presence, drives consumer engagement, and accelerates growth in the US market.

• Develop and articulate a clear brand vision, ensuring consistency across all channels and consumer touchpoints.
• Lead global brand positioning to strengthen desirability, cultural relevance, and differentiation in the luxury watch market.
• Oversee brand identity guidelines and ensure all marketing initiatives reflect the brand DNA.

• Drive integrated communication strategies, including PR, digital, social, events, sponsor ships, and partnerships.
• Build compelling narratives that highlight craftsmanship, innovation, and heritage while engaging new generations of timepiece enthusiasts.
• Serve as brand spokesperson and ambassador, cultivating strong relationships with media, influencers, and industry partners.
• Partner with product development, retail, and direct-to-consumer (D2C) channels to shape a cohesive merchandising strategy that reflects consumer insights and market opportunities.
• Translate product stories into compelling in-store, digital, and omnichannel experiences that strengthen the customer journey.
• Ensure marketing and merchandising efforts are aligned to drive sell-through, strengthen category leadership, and maximize profitability.

• Oversee the development and execution of innovative digital and social media strategies that build brand desirability and consumer engagement.
• Partner closely with e-commerce and D2C teams to drive traffic, conversion, and loyalty across digital platforms.
• Leverage analytics and consumer insights to optimize campaigns and enhance the luxury online shopping experience.
• Lead and inspire a high-performing marketing team, fostering creativity, accountability, and cross-functional collaboration.
• Collaborate with sales, retail, e-commerce, and product teams to ensure aligned go-to-market strategies.
• Manage marketing budgets with an emphasis on ROI and long‑term brand building.
• Will oversee Strategic Events team (who support all divisions).
• Provide leadership and oversight of the Strategic Events function, including the planning and execution of events and trade shows across all divisions.
• Potential oversight of the Corporate Public Relations function, ensuring alignment with overall brand strategy and communications objectives.

• 12+ years of progressive marketing experience in luxury fashion, jewelry, or timepieces, with proven leadership at the executive level.
• Deep knowledge of the fashion luxury landscape, with expertise in consumer behavior, cultural trends, and market dynamics.
• Strong expertise in brand building, global communications, digital marketing, and social media strategy.
• Demonstrated success working closely with direct-to-consumer (D2C) businesses, driving both brand equity and commercial performance.
• Exceptional leadership, communication, and relationship-building skills.
• Prior experience as a Brand Marketing Group Manager, either within an agency or on the brand/client side.
• Background in the street fashion or lifestyle industry, with an understanding of brand culture, trends, and consumer engagement.

This role is hybrid and requires a minimum of 3 days on-site in our Jersey City, NJ office.

You’ll have access to a comprehensive compensation and benefits package designed to support your health, well‑being, and future. Our offerings include (but are not limited to):

• Health Coverage
  :
  High-quality medical, dental, vision, and prescription drug plans
• Retirement Savings
  : 401(k) plan with employer matching contributions
• Time Off
  :
  Generous paid time off to relax and recharge
• Insurance Options
  :
  Life, legal, pet, and supplemental insurance plans
• Mental Health Support
  :
  Access to virtual and in‑person counseling for individuals and families
• Education Support
  :
  Tuition reimbursement to invest in your growth
• Fitness Benefits
  :
  On‑site fitness center (dependent on office location)

We welcome applications from all qualified candidates who are currently authorized to work full‑time in the United States. Please note, however, that we are unable to offer visa sponsorship for this position.

Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law. Casio will consider reasonable accommodation requests as part of the recruiting and hiring process.