Brand Sales Specialist - Data Portfolio - Financial Services

Introduction

At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you’ll partner with colleagues, clients, and partners to co-create solutions that drive digital transformation and lasting impact. Success in Global Sales is built on curiosity, empathy, and collaboration. You’ll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society.

With world‑class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that’s passionate about driving innovation and making a difference.

As a Brand Sales Specialist for Data Platform, you will create demand and progress opportunities to close for Data Platform solutions. You will specialize in IBM's comprehensive portfolio of data platform products, driving sales growth and customer adoption.

• Serve as an expert and trusted advisor, working closely with clients, IBM's broader sales teams, and Business Partners to understand their business and technical requirements within the current competitive landscape.
• Leverage your knowledge of IBM's Data Platform product suite to present value‑driving solutions that compel clients to invest in IBM's offerings.
• Collaborate with Digital Sales Specialists to provide deep product skills and technical knowledge, showcasing how IBM's Data Platform products will positively impact clients' businesses.
• Engage in territory prospecting and planning activities to identify, nurture, and develop leads, ensuring a steady pipeline of opportunities for the sales team.
• Utilize the Digital Sales technology stack to effectively engage with prospects and clients, employing core selling skills and digital engagement techniques.
• Team up with Ecosystems and other IBM sellers to create a cohesive and compelling sales approach, driving client success and fostering long‑term relationships.

• Proven experience in a sales and / or technical sales role, preferably within the data management or analytics space.
• Strong understanding of AI (especially Gen AI and Agentic AI), data platforms, data warehousing, data intelligence, and data integration domains.
• Excellent communication and presentation skills, with the ability to articulate complex technical concepts to both technical and non‑technical audiences.
• Ability to build and maintain strong relationships with clients, colleagues, and partners.
• Self‑motivated, with a passion for continuous learning and staying current with industry trends.

• Data Platform Portfolio Knowledge:
  
  Experience with a broad range of Data Platform solutions, including Watson
  
  X Code Assistant, Open Pages, Business Analytics Enterprise, and Cloud Pak for Data, to identify and pursue new sales opportunities.
• Multi‑Product Sales Expertise:
  Experience in managing sales cycles and progressing opportunities to close across multiple Data Platform products, with the ability to collaborate with customers and internal stakeholders to drive revenue growth.
• Industry‑Specific Sales Strategies:
  Experience in developing and executing demand generation strategies tailored to specific industries, increasing awareness and interest in Data Platform solutions among customers and prospects.

IBM is committed to creating a diverse environment and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.