National Field Sales & Marketing Specialist

We grow the world’s BEST Strawberries & that wouldn’t be possible without our Commercial Team!

We are seeking a National Field Sales & Marketing Specialist to drive growth in high‑priority and under‑resourced regions. This role supports national expansion by launching new markets, strengthening retail and restaurant partnerships, reinforcing brand standards, and elevating in‑field execution across territories. With up to 90% travel, this position partners cross‑functionally with Sales, Field, and Brand Marketing and reports to the Senior Manager of Field Sales & Marketing.

• Travel to new regions to cover and launch new markets through retail and restaurant partnership development, demos, field events, and store visits.
• Carve out shelf space and train store teams on the product, brand, and merchandising standards.
• Travel to regions with low staffing and support ongoing execution by assisting with store visits, demos, field events, and relevant reporting.
• Align Sales Managers and District Sales Associates to brand and HQ standards in‑field, ensuring alignment with HQ expectations.
• Collaborate with the Senior Manager of Field Marketing and Sales on event planning and execution for all regions, including research, asset management, run‑of‑shows, event execution, and post‑event analysis.
• Assist the Senior Manager in overseeing and coordinating third‑party demo execution in new or understaffed regions.
• Build and maintain strong partnerships with key retail personnel to:
  • Identify and elevate inventory, distribution, and pricing issues.
  • Ensure all accounts meet Oishii’s merchandising and quality standards.
  • Cultivate brand “loyalists” among retail staff who actively promote Oishii in‑store.
• Support oversight of part‑time District Sales Associates and third‑party merchandising and demo partners to maintain excellence in‑store.
• Serve as the Face of the Brand during travel assignments by exemplifying field leadership, execution excellence, and cross‑functional communication.
• Travel frequently (90%+) to support markets, including weekend activations as needed.
• Assist in identifying and developing partnership and event opportunities in all markets to drive brand awareness and trial.