Director, Customer Insights & Engagement – CAR T Myeloma Market Research

Working with us is challenging, meaningful, and life‑changing. At Bristol Myers Squibb , your work has a direct impact on patient lives and the global healthcare landscape.

The Director, Customer Insights leads the design and execution of market research and insight‑generation activities that inform strategic and tactical decision‑making for the CAR‑T business. The role designs research initiatives, synthesizes data across sources, and communicates clear, objective insights that guide brand strategies, execution, and customer engagement. The Director is accountable for end‑to‑end market research, ensuring alignment with brand objectives and enterprise commercial strategies, and collaborates closely with cross‑functional partners.

• Develop and execute comprehensive primary and secondary market research plans focused on actionable insights and potential brand opportunities.
• Manage project logistics including vendor coordination, timeline tracking, and ensuring compliance with research best practices.
• Work with Secondary Data Analytics partners to synthesize data from multiple sources (APLD, IQVIA, SHS, Claims, patient chart data, Brand Impact) to inform marketing strategies.
• Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand performance.
• Consistently deliver timely customer‑centric insights, analytics and market perspectives that unlock growth potential and create competitive advantage.
• Influence the translation of insights into action to advance the delivery of medicines to patients more quickly.
• Integrate book‑of‑work activities (forecasting, market research, analytics) while prioritizing and negotiating trade‑offs according to business priorities.
• Inspire, coach, and develop team members to deliver best‑in‑class integrated functional deliverables.
• Collaborate with the Centers of Excellence to ensure a unified and comprehensive approach to insights generation.
• Partner with Brand team members to proactively answer business questions, provide data‑based solutions, and support senior‑leader presentations.
• Partner with the Senior Director to identify opportunities and execute innovative approaches and techniques in insight generation.
• Drive the adoption and application of advanced techniques, including AI, to enhance insights generation, speed, and support strategic decision‑making.
• Serve as a key thought partner and trusted advisor to VP, Brand Leads and VP, US Sales Cell Therapy and related teams.
• Act as an active member of the MM Commercial leadership team.
• Adopt a continuous improvement mindset, supporting the identification of emerging trends and best practices to elevate the organization’s insights capabilities in collaboration with the CoE.
• Represent Customer Insights & Engagement in BU‑level forums, collaborating with cross‑functional partners to shape long‑term commercial strategies.
• Integrate advanced techniques (including AI) into business processes, fostering a culture of innovation and data‑driven decision‑making.
• Drive adoption of standardized reporting frameworks and predictive models to support strategic planning and resource allocation.
• Provide direction to junior team members or peers and guide vendors on project‑based activities (no direct people management).
• Ensure adherence to all BMS operating policies and governance standards.

• 8‑10+ years of experience in pharmaceutical analytics or market research, ideally in oncology or related therapeutic areas.
• Bachelor’s degree required; advanced degree (Master’s or PhD) preferred.
• Mastery of advanced market research methods (e.g., behavioral science, qualitative/quantitative techniques).
• Proven ability to synthesize complex data sources—primary, secondary, and competitive intelligence—into actionable insights for senior leadership.
• Strong stakeholder management and consultative partnership skills, including influencing cross‑functional teams and governance forums.
• Excellent communication and presentation skills; capable of delivering clear, concise recommendations.
• Demonstrated ability to…