Brand Manager

ABOUT EASTLAND FOOD

Eastland Food Corporation is the #1 Asian grocery distributor on the East Coast and is rapidly expanding across the US. With over 45 years of industry leadership, four regional distribution centers, direct sourcing offices in Bangkok & Tokyo, and a robust catalog of 1,100+ SKUs, we bridge top Asian manufacturers with North America's largest grocery channels. Our portfolio features many iconic Asian brands, including Asian Best, Indomie, Kopiko, BoBo, Maesri, Table Mark and Cha Tra Mue.

Powered by surging demand for authentic international flavors, Eastland Food provides an established foundation for high-autonomy brand owners to launch innovations, build strategic vendor partnerships, and own full-cycle portfolio strategy.

We are seeking a tactically experienced Brand Marketer to drive growth across our key vendor brands. This role is perfect for proven high-autonomy executors looking to break into strategic portfolio ownership.

Reporting directly to the Marketing Director, this role serves as an Individual Contributor (IC) with total day-to-day ownership of Above-the-Line (ATL) marketing execution, omnichannel media budgets, sales enablement toolkits, and vendor partnership management. This position requires a high degree of operational autonomy - you will work closely with Internal Design, Sales, New Product Development (NPD), and e-Commerce teams to drive brand awareness, consumer conversion and sales velocity.

• Budget Ownership:
  Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands, with focus on optimizing investments.
• Consumer Campaign Management:
  Design, execute and review in-house ATL campaigns across social media (You Tube, Instagram), organic/paid influencer partnerships, SEO, corporate announcements, point-of-purchase (POP) display programs, in-store demo, digital coupons and weekly circulars.
• Annual Strategic Planning:
  Partner with the broader marketing team during annual planning cycles to define overarching portfolio strategy and tactical execution. Pitch incremental campaigns to leadership as opportunities emerge across categories, customers and consumers.

• Retail Performance Analytics:
  Analyze Point-of-Sale (POS) data across assigned brands and key accounts to evaluate cyclic velocity, sales trends, and regional performance.
• Supply Chain & Inventory Alignment:
  Monitor Inventory Turns, Retail Turns, and retail velocity metrics; proactively inform Purchasing and Logistics of category slowdowns, demand surges, or inventory risks.
• Channel Investment Guidance:
  Use POS analytics to lead strategic omnichannel investments across key customer accounts.

• Sales Enablement:
  Lead the messaging, narrative, and material creation for commercial toolkits, trade presentations, and sell sheets used by Sales teams for buyer line reviews and ad hoc purchasing decisions. Partner closely with Design on creative work streams such as sales education, brand display and annual catalog.
• Broker
  
  Collaboration:
  
  Partner with external food brokers and sales leadership to refine customer-facing materials for mainstream channels.

• Primary Vendor Liaison:
  Act as primary partner for assigned brands, reviewing retail performance, warehouse inventory and managing risk & opportunity profiles.
• Financial Processing:
  Manage vendor account reconciliation, securing initial Purchase Order (PO) approvals and promotional cooperative reimbursements.

• Creative Briefing & Execution:
  Partner with internal Graphic Design team to translate brand concepts into visual assets for marketing and sales.
• New Product Development (NPD):
  Lead strategic positioning and brand narrative workshops for new SKUs under your portfolio. Gather direct feedback from sales representatives post-launch to refine initial strategic positioning and ensure product-market fit.
• Portfolio Health Reviews:
  Participate in recurring cross-functional SKU reviews with Purchasing and Finance. Align on discontinuation decisions as brand owner.
• Trade Promotion Alignment:
  Partner with Trade Manager to coordinate trade promotion, sample cases, launch promotion, sales incentives and promotion credits within the context of the broader portfolio trade budget.

• Lead master strategy sessions with leadership to set annual KPIs and allocate ATL portfolio budgets.
• Conduct quarterly vendor reviews, mid-year sales/marketing alignments, half-year SKU deep dives, and digital footprint/SEO audits.

• Analyze retail POS performance of brands and key channels (Mainstream Grocery, Mass, Club and Asian Specialty) to inform upstream teams of category trends
• Track month-end budget spend against total marketing allocations, requesting incremental funding when high-ROI opportunities arise.
• Align with the Trade Promotion Manager on…