Account Executive

Job Summary

Verano Brands, a vertically integrated cannabis company, is seeking an Account Executive (AE) to launch and expand our branded products in the Maryland market. The AE will be responsible for securing, developing, and managing retail accounts at medical and recreational dispensaries throughout the state. This individual needs to be driven, results-oriented and possess an entrepreneur-like mentality with a history of meeting and exceeding sales objectives with B2B accounts.

The AE will be working to increase the company’s market share, with responsibility for developing and maintaining key customer relationships and promoting the company’s brands in effective and creative ways within their scope of authority. It will be critical to take ownership of the assigned territory by creating a plan that aligns with our strategic vision, ensures account needs are addressed, promotes our branded solutions, and leads to goal achievement.

This is a remote, field-based position requiring extensive travel throughout the assigned territory, with regular in-person visits to dispensaries, customer accounts, events, and other business locations.

• Identify and qualify prospects, capture new accounts, and expand our share of spend within each account.
• Develop and expand accounts with strategic relationships at various levels, with focus on those that influence sales velocity and wholesale buying.
• Highly active in setting appointments, in-person visits, email, and cold calls.
• Identify key market feedback on product preference and quality – product positioning.
• Act on sales trends, as they affect company brands, by monitoring competitors’ products, market research and account requests.
• Routine product introductions on all new and existing products while leveraging and properly utilizing marketing collateral within all assigned retail accounts.
• Educate accounts on products through provided marketing materials and in-store visits as well as strategic educational demos.
• Regular and disciplined CRM management.
• Maintain consistent communication with management with a clear overview of the market and sales dashboard.
• Actively communicate with operational partners and provide guidance on topics such as packaging, processing, training, and social media.
• Work to satisfy customers’ needs and requests, respond to their queries in a timely manner and aspire to deliver an excellent customer experience.
• Adhere to company and state regulations including regulatory knowledge and standards compliance.

• Cannabis wholesale sales experience required, with a demonstrated track record of selling branded cannabis products to dispensaries, developing relationships with retail buyers and purchasing decision-makers.
• Strong understanding of the Maryland cannabis market, including its retail landscape, competitive dynamics, and regulatory environment.
• High school diploma, GED, or equivalent required.
• Must have access to a reliable vehicle and reliable transportation to support frequent travel throughout the assigned territory.
• Proven B2B sales experience with a consultative approach and experience finding growth opportunities via solution-based selling.
• Accustomed to managing accounts across a statewide territory.
• Ability to deliver training to employees and large teams.
• Understanding medicinal benefits of cannabis and the underlying science.
• Experience dealing with highly regulated products within a complex supply chain.
• Self-driven and organized with a high-level of attention to detail and ability to deliver on deadlines in a fast-paced environment
• Extensive state-wide travel is required working on the road 4-5 days a week.
• Proven track record that demonstrates the ability to negotiate…