Brand and Product Manager

Role Purpose The Brand & Product Manager is responsible for the strategic ownership, commercial performance, and brand positioning of the assigned product portfolios (Major and Small Domestic Appliances).
The role ensures alignment between global brand strategy and local market execution, delivering sustainable revenue growth, margin performance, regulatory compliance, and long-term portfolio health.
The incumbent acts as the local custodian of the brand and business owner of the product portfolio, balancing commercial objectives with brand integrity and market relevance.
Scope of the Role The Brand & Product Manager holds full end-to-end portfolio accountability, including:
- Product strategy and lifecycle management
- Brand positioning and value proposition development
- Pricing architecture and margin optimisation
- Portfolio performance monitoring and analysis
- Launch strategy and range planning
- Regulatory and compliance oversight
- Cross-functional coordination and commercial alignment
The role operates across Sales, Marketing, Supply Chain, Service, Finance, and International Head Office structures to ensure alignment between commercial execution and brand strategy.
Decision-Making Authority The Brand & Product Manager is responsible for:
- Portfolio direction recommendations
- Pricing strategy proposals
- Range rationalisation recommendations
- Launch timing recommendations
- Margin improvement initiatives
- Commercial risk identification and escalation
Final approval authority remains with Executive Management unless otherwise delegated.

Minimum Requirements Education
- Bachelor’s degree in Business Management, Marketing, Commerce, Engineering, or related field.
- Postgraduate qualification (MBA or equivalent) – advantageous.
Experience
Minimum 5–8 years’ relevant experience in:
- Product Management
- Brand or Category Management
- Commercial / Business Management
- Durable consumer goods, appliances, or technical products
Experience must include:
- Commercial performance accountability
- Pricing and margin management
- Forecasting and budgeting exposure
- Cross-functional stakeholder management
- Experience working within an international or multi-market structure
Exposure to regulatory compliance within technical product environments – advantageous.
Technical Competencies
- Advanced analytical and financial interpretation skills
- Strong commercial modelling capability
- Forecasting and demand planning understanding
- Pricing strategy development
- Executive presentation and reporting capability
- ERP and product systems proficiency
Behavioural Competencies
- Strategic and long-term thinker
- Strong commercial judgement
- Decisive and accountable
- Influential without direct authority
- High resilience and composure under pressure
- Strong conflict resolution capability
- Detail-oriented with strong governance awareness
- Structured and process-driven
Performance Accountability Areas Performance will be evaluated against:
- Revenue and margin performance
- Portfolio profitability and return on investment
- Pricing discipline
- Forecast accuracy
- Successful launch performance
- Compliance adherence
- Brand integrity maintenance
Should you not receive a response within 10 working days, please consider your application unsuccessful.