Dealer Principal

Job title: Dealer Principal

Location: Polokwane

Salary: R40 000/month

Key Job Duties & Responsibilities

• Provide overall strategic leadership and direction for the dealership
• Take full accountability for dealership profitability, growth, and sustainability
• Oversee all departments:
  Sales, Finance & Insurance (F&I), Parts, Service, and Admin
• Ensure compliance with OEM standards, legal requirements, and internal policies
• Manage budgets, forecasts, and financial performance (P&L responsibility)
• Drive sales targets, market share growth, and customer satisfaction
• Maintain strong relationships with manufacturers, suppliers, and financiers
• Lead, mentor, and performance-manage departmental managers
• Implement operational efficiencies and continuous improvement initiatives
• Ensure excellent customer experience and handle escalated customer issues
• Oversee HR matters including recruitment, discipline, training, and staff retention
• Monitor industry trends, competitor activity, and market opportunities

Requirements / Qualifications

• Proven experience in senior dealership management (Dealer Principal / General Manager level)
• Strong understanding of automotive retail operations
• Grade 12
• Financial and business management experience (P&L responsibility essential)
• Relevant tertiary qualification in Business, Management, or Finance
• OEM or franchised dealership experience preferred
• Valid driver’s licence
• Strong knowledge of compliance, governance, and labour legislation

By submitting your information and application you hereby confirm:

PLEASE NOTE:

Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within 30 days, please consider your application unsuccessful.